"The President's Meeting is an opportunity to show appreciation to our marketers and share how our strategic growth initiatives reinforce our partnership and help them grow their businesses," said Carlos Jordá, President and Chief Executive Officer. "CITGO is investing in growth and operational excellence initiatives that cement our position as a reliable, competitive supplier of choice for marketers."
Executives shared updates about industry trends and the company's strategic plan, while interactive breakout sessions allowed marketers to engage directly with Light Oils and Lubricants leaders to explore strategies tailored to their businesses.
- Light Oils: Light Oils Marketing leaders reviewed the value propositions driving the brand's momentum including the rapidly growing Club CITGO loyalty program and new mobile payment integrations, continued focus on image excellence through the Illuminate image program and a new mystery shopper program, evolving technologies benefiting terminal logistics and payment card operations, and expansion into the western U.S. through brand licensing.
- Lubricants: Lubricants leaders discussed the outlook for lubricants demand, efforts to improve business development capabilities, regulatory updates, logistics optimization opportunities, expansion of training under the CITGO Technical Resource Program, and marketing offerings including a refreshed VEKTOR marketing program that incentivizes top tier marketers.
"Our marketers know CITGO is ready to help them grow," said Karl Schmidt, CITGO Vice President of Supply and Marketing. "With new programs, technology upgrades, and investments in both Light Oils and Lubricants, we're setting the standard for growth and partnership in the industry."
At the event, CITGO also reaffirmed its longstanding commitment to community partnership, announcing a special donation initiative for the Muscular Dystrophy Association (MDA): 15¢ from every gallon purchased through the Club CITGO app on Sept. 24 will be donated to MDA, up to $25,000.
Looking ahead, regional roundtable meetings will begin in October to continue the dialogue with marketers and set the stage for brand strategies and growth programs planned for 2026.
About CITGO
CITGO Petroleum Corporation is a recognized leader in the refining industry and operates under the well-known CITGO brand. CITGO owns and operates three refineries located in Lake Charles, La.; Lemont, Ill.; and Corpus Christi, Texas, and wholly and/or jointly owns 42 active terminals, eight pipelines and three lubricants blending and packaging plants. With approximately 3,300 employees and a combined crude capacity of approximately 807,000 barrels-per-day (bpd), CITGO ranks as the fifth largest and is one of the most complex independent refiners in the United States. CITGO transports and markets transportation fuels, lubricants, petrochemicals and other industrial products, and supplies a network of approximately 4,000 locally owned and independently operated branded retail outlets, all located east of the Rocky Mountains. CITGO Petroleum Corporation is owned by CITGO Holding, Inc.
SOURCE CITGO Petroleum Corporation
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