Citi Aims to Raise $1 Million by Year-end in Support of No Kid Hungry®

Fundraising Campaign Encourages Citi Credit Cardmembers to Dine Out; Citi Will Make Donation for Each Dining Purchase to Help End Childhood Hunger

Sep 01, 2015, 09:00 ET from Citi

NEW YORK, Sept. 1, 2015 /PRNewswire/ -- Citi today announced a new fundraising campaign in support of its multi-year relationship with No Kid Hungry® to end childhood hunger in America. Through this campaign, in addition to a similar program run from April to June, Citi hopes to donate up to a total of $1 million to No Kid Hungry this year — enough to provide 10 million healthy meals to children in need.

Until December 31, 2015, as detailed below, when a Citi® credit cardmember dines out with their enrolled Citi credit card, Citi will make a donation. To participate in this campaign to help end childhood hunger, Citi cardmembers should:

  • Enroll their Citi credit card at citi.com/dineforkids
  • Dine out now through December 31, 2015.  Each time a Citi cardmember spends at least $5 dining out, Citi will donate $1 up to a total of $500,000
  • Spread the word with family and friends to help Citi reach its $500,000 goal

Through a spring 2015 fundraising campaign, Citi has already donated $500,000 this year.

"We heard loudly and clearly from cardmembers through their participation in our spring fundraising campaign that No Kid Hungry is a cause they care deeply about," said Jud Linville, CEO, Citi Cards. "We're pleased to offer another opportunity where simply by dining out our cardmembers can support the fight against childhood hunger."

Today, one in five children in the U.S. struggles with hunger. Lack of nutrition is debilitating for young children, making it very difficult to focus on schoolwork and impacting their emotional and social development.

"Child hunger in the United States is a solvable problem," said Billy Shore, Founder and CEO Share Our Strength, the national nonprofit that leads the No Kid Hungry campaign. "Citi brings the resources, creativity, energy, and commitment that can have a transformative impact. Together, in conjunction with cardmembers, we can scale this program so that it reaches every part of the United States. Together, we can end childhood hunger."

Through Citi's multi-year relationship with No Kid Hungry, cardmembers can further support the fight against childhood hunger by attending the nonprofit's events including Taste of the Nation and No Kid Hungry Dinners. Taste of the Nation engages more than 3,000 chefs, mixologists and restaurateurs in nearly 40 cities to raise funds to support work to end childhood hunger in America. No Kid Hungry Dinners are intimate seated dinners featuring renowned chefs and restaurants from across the country and one-of-a-kind auctions.

To learn more about Citi's sponsorship of No Kid Hungry and how cardmembers can get involved, visit www.citi.com/cititable.

About Citi
Citi [NYSE: C], the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://blog.citigroup.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi

Media Contact: Jennifer Bombardier, Citi, 718.248.4652, jennifer.bombardier@citi.com

 

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