NEW YORK, Sept. 21, 2017 /PRNewswire/ -- This week Citizen Watch Company served as the exclusive timepiece sponsor of the highly anticipated feature film, Battle of the Sexes, starring Emma Stone as Billie Jean King and Steve Carell as Bobby Riggs.
The exclusive events commenced with appearances from the blockbuster's leading cast: Emma Stone, Steve Carell, Alan Cumming, Andrea Riseborough, Elisabeth Shue, Sarah Silverman, Austin Stowell and more.
After announcing a partnership with Billie Jean King, former World No. 1 tennis player, known for her advocacies for gender equality and social justice, the brand looked to support the movie that depicted the amazing story that highlighted King's historic victory. Billie Jean King defeated Bobby Riggs, in the renowned "Battle of the Sexes" tennis match, marking one of the greatest moments in history. The match was the most watched televised match at the time, with her victory becoming a staple in public acceptance of women's sports and the overall women's movement.
Citizen's recent involvement with King and the Billie Jean King Leadership Initiative, a non-profit organization addressing critical social issues, brings to fruition the brand's partnership with the world of tennis and its efforts in engaging younger generations to become advocates for equality.
Following the NYC premiere, a panel discussion titled, 'How Far Has Feminism Come?' encouraged conversation around this same topic. Moderated by Refinery29's Chief Content Office, Amy Emmerich, panel participants, Billie Jean King, Emma Stone, Valerie Faris and Shonda Rhimes lent their thoughts on the evolution of this critical issue that still very much reverberates today.
Leading up to and throughout the premieres, Citizen developed various activations, including integration of Eco-Drive inspired charging stations and a Battle of the Sexes takeover of the Citizen booth on the US Open grounds.
"We were pleased to present the east and west coast premieres of the Battle of the Sexes film, says Ellen Seckler, EVP Marketing, Citizen Watch Company. "The support of this iconic story is a continuation of our efforts to educate and encourage younger generations to stand up and speak for these critical issues still taking place today."
About Citizen Watch
CITIZEN, a pioneer in watchmaking and innovative technology since 1918, promotes excellence and creativity with a deep-rooted respect for craftsmanship. CITIZEN advocates "Better Starts Now," searching for and accomplishing goals that are cause driven. In this respect, CITIZEN aligns with organizations and personalities that reflect the values of the brand including the Billie Jean King Leadership Initiative, Naismith Awards, National Merit Scholarship, and Good360.
For over 40 years, CITIZEN's Eco-Drive technology has served as the prime example of how the brand is dedicated to making the world and its environment a better place. A simple yet revolutionary concept, Eco-Drive harnesses the power of light from any natural or artificial light source and converts it into energy, eliminating the need for any battery-powered movements.
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SOURCE Citizen Watch Company of America, Inc.