CITY Furniture Makes It Easier to Buy a Custom Sectional with New 3D Cloud Configurator

The configurator is accessible directly from e-commerce product detail pages, and is available for use with a store associate during showroom visits. The goal is to drive more sales by enabling both customers and associates to create custom configurations of any size and to complete the purchase online or in a store.

The popular Nixon and CITYMod sectional families are already available for configuration, with more coming soon. Key benefits of the 3D Cloud Sectional Configurator include:

• Custom, personalized configurations. Configure layouts with endless variations, select fabric choices, and choose components directly on the product page. 8% of shoppers choose a custom configuration.
• Confidence that a purchase will fit. Dimensions update automatically as pieces are added, removed, or rearranged.
• Configurations in context. Use WebAR OnDemand™ to visualize a configuration in your space.
• Save and share. Download screenshots to compare options or discuss with family and a sales associate. 10% of users share their configuration.
• More sales and larger baskets. Create custom SKUs on the fly and sell any size sectional. Shoppers average about 8 pieces per session, and over 30% add their configuration to cart.

Until now, CITY Furniture has sold only pre-set sectional combinations online. "The 3D Cloud Sectional Configurator makes designing a custom sectional in any possible configuration simple and enjoyable," said Andrew Koenig, CEO of CITY Furniture. "Customers can explore options, confirm live measurements, and see the fit at home before they buy. We are already seeing strong engagement, with customers spending nearly seven minutes in the experience and around 10% of product page visitors choosing to customize a sectional in the tool," Koenig said, "3D Cloud has been an excellent innovation partner as we continue to raise the bar on customer experience," he added.

Koenig said the launch also unlocks a major business opportunity: the team can create custom SKUs on the fly, merchandise a broader assortment without added complexity, and increase average ticket size by helping customers build the exact configuration they want.

CITY chose 3D Cloud for sectional configuration and 3D room planning software because the platform lets its team reuse 3D content across applications, cutting waste and rework while keeping full control of brand, assets, and data. 3D Cloud also enables fast updates, and makes it easy to scale.

Here's how that shows up:

• Complete in-house control. CITY's in-house 3D team manages content and data using the 3D Cloud Platform. The 3D Cloud team serves as a training resource.
• Publish once, sync everywhere. Content and product updates go live on demand across product pages, applications, and channels.
• One experience, every channel. The same configurator powers e-commerce and showroom consultations for a consistent customer journey.

"Efficiency and innovation drive our roadmap," said Jon Gobeli, VP of Digital Commerce at  CITY Furniture. "Our in-house 3D team selected the 3D Cloud Platform so we can manage assets and data in one workflow, move faster, and scale to add new sectional families with ease," he said. "The 3D Cloud team has been great at training us to use their tools effectively so that we could work the way we wanted to. It is the definition of partnership."

Try it out on CITYfurniture.com

• Select a sectional. Visit a CITYMod sectional product page. Click on "Build your own" to open the sectional configurator.
• Add components. Choose pieces like the CITYMod Armless Chair, CITYMod table Media Console with Storage Drawer, and left or right chaises until your layout is complete.
• Customize and confirm. Pick a color (White, Beige, Green, Blue, Dark Gray, or Light Gray) and check live measurements as you adjust the design.
• Save and buy. Download a screenshot, view the configuration in AR, add to cart, and place your order.

"It's a privilege to partner with a leadership and project team that is both inventive and customer-obsessed," said Beck Besecker, CEO and Co-Founder of 3D Cloud. "CITY Furniture is using 3D Cloud to remove friction from the buying journey, publish new options quickly, and keep shoppers curious about what's next."

About CITY Furniture

CITY Furniture, a South-Florida-based, family-owned American furniture and mattress retailer and fine upholstery manufacturer and one of America's Top 20 furniture retailers, operates over twenty-five  showrooms from Miami through Vero Beach, and in Southwest and Central Florida, as well as fourteen Ashley Home Store showrooms as the brand's Southeast and Southwest Florida licensee. For more information, please visit: http://www.cityfurniture.com.

About 3D Cloud

3D Cloud is the 3D digital asset management platform for 3D product visualization, including 3D product configuration, and the global leader in 3D e-commerce for furniture, kitchen, bath, outdoor, office furniture, closets, and storage. The 3D Cloud 3D digital asset management platform is a B2B SaaS that allows retailers and brands to build endless applications from a single 3D product catalog. With 3D Cloud, 3D content is created, managed, and published to all 3D applications from a single source of truth for consistency across every touchpoint in the customer journey. Applications that run on 3D Cloud include 3D Cloud Product Configurators, 3D Cloud Sectional Configurator, 3D Cloud Room Planner with Design from Photo, 3D Cloud Kitchen Designer, 3D Cloud Virtual Reality, 3D Cloud 360 Product Spins, 3D Cloud Instant Renders, and 3D Cloud WebAR Augmented Reality. 3D Cloud has offices in Miamisburg, Ohio; St. Petersburg, Florida; and London, England. Clients include a major U.S.-based home improvement retailer, Kingfisher plc, PlaceMakers, Mico, Kinsman, Bob's Discount Furniture, Macy's, Ashley, HNI Corporation, La-Z-Boy, Joybird, and John Lewis and Partners. The company is backed by Dan Gilbert and Arnie Bellini. For more information, visit 3Dcloud.com.

SOURCE 3D Cloud