CJ 4DPLEX and B&B Theatres Strengthen Partnership with New 4DX and SCREENX Experiences at Liberty Township, Ohio

Newly opened Ohio expansion features B&B's first multisensory 4DX auditorium in the state, Ohio's largest SCREENX 270-degree panoramic auditorium, and North America's first SCREENX with Dolby Atmos

BURBANK, Calif., Sept. 3, 2026 /PRNewswire/ -- CJ 4DPLEX, the world's leading producer of premium cinema formats and immersive theater experiences, and B&B Theatres, the fifth-largest theatre chain in America, announced today the opening of a new 4DX auditorium and SCREENX auditorium enhanced by Dolby Atmos at B&B Theatres Liberty Township in Butler County, Ohio.

The new experiences, which opened to moviegoers last Friday, represent several meaningful milestones for CJ 4DPLEX. SCREENX arrives in the Cincinnati market for the first time, becoming the fifth installation in Ohio and the fifteenth across B&B Theatres' growing portfolio of premium cinematic experiences. Situated within B&B's Grand Screen PLF auditorium, the 270-degree format expands across a sweeping 57-foot-wide screen with 198 recliner seats, making it the largest SCREENX auditorium in Ohio and one of the most striking SCREENX cinematic spaces in the country.

The 98-seat 4DX auditorium is equally significant, marking the multisensory format's debut in Ohio and the second developed alongside B&B Theatres. Together, the two formats under one roof represent the latest milestone in CJ 4DPLEX and B&B Theatres' expanding partnership and shared commitment to elevating the moviegoing experience.

SCREENX introduces a 270-degree panoramic viewing environment that expands select scenes of a film beyond the main screen and onto the auditorium's side walls, surrounding audiences and placing them directly inside the story. At Liberty Township, that visual immersion is matched by the power of Dolby Atmos, a revolutionary spatial audio technology that moves beyond the traditional surround sound experience.

4DX takes the experience a step further by synchronizing motion seats and environmental effects, including wind, vibration, lightning, scent and water, with the action on screen, allowing audiences to feel the film as it unfolds.

"Our relationship with B&B Theatres continues to reach new heights, and the Liberty Township location is a testament to what we can accomplish together," said Don Savant, CEO and President, Americas at CJ 4DPLEX. "Every new opening reflects our shared vision of expanding premium cinema experiences, and bringing the first SCREENX with Dolby Atmos in the United States to this market is another exciting milestone."

"SCREENX and 4DX represent the spirit of innovation that has guided B&B for over a hundred years," said Brock Bagby, President of B&B Theatres. "We are committed to creating venues that feature the best entertainment in the marketplace, and CJ 4DPLEX has been an incredible partner in the realization of that vision. We are thrilled to bring these experiences to Liberty Township."

CJ 4DPLEX and B&B Theatres first joined forces in 2018, and their premium cinema footprint has grown steadily ever since. Liberty Township is their fourteenth SCREENX and second 4DX location together and reinforces both companies' long-term commitment to growing premium cinema together.

Home to Ohio's largest SCREENX auditorium and North America's first SCREENX with Dolby Atmos, alongside Ohio's first 4DX theater, B&B Theatres Liberty Township is located at 7514 Bales St., Liberty Township, OH 45069. Both experiences are now open to moviegoers. Tickets can be purchased at bbtheatres.com.

About CJ 4DPLEX

CJ 4DPLEX is a proud subsidiary of CJ Group, Korea's leading lifestyle and culture company. Headquartered in Sangam, Seoul, we design and develop immersive cinema technologies that inspire audiences worldwide. Guided by creativity, technology and cultural vision, we are committed to redefining the future of cinema starting right here in Korea.

CJ 4DPLEX is redefining the moviegoing experience across many countries worldwide, working with the world's top exhibitors to deliver SCREENX, 4DX and ULTRA 4DX to audiences everywhere. From the United States to Europe, Asia and the Middle East, our global presence keeps growing, driven by our mission to make immersive storytelling the standard in cinema. Innovation drives us to connect people beyond language and borders through shared experiences.

CJ 4DPLEX can be found at www.cj4dplex.com.

About 4DX

4DX provides a synesthetic viewing experience that connects audiences with movies through its state-of-the-art motion seats and 21 environmental effects that include water, wind and scents. The 4DX theater allows audiences to experience environmental effects such as wind, light, fog, fragrance and vibration, as well as motion chairs that move in synchronization with scenes in the movie. Audiences can experience a new level of immersion that extends beyond traditional video and sound.

About SCREENX

SCREENX is the world's most immersive platform, breaking free from the boundaries of a single screen to place audiences at the heart of the story.

With visuals flowing seamlessly across the walls, SCREENX connects film and space, creating moments of natural immersion. Every sequence is curated to reflect the director's vision, turning each film into a journey only SCREENX can deliver.

About B&B Theatres

B&B Theatres has been family owned and operated since 1924, when Elmer Bills Sr. opened a movie house in Salisbury, Missouri, where the future Mrs. Bills played the piano for silent movies. Across more than a century and four generations of family involvement, the company has seen the arrival of sound, color, Technicolor, stadium seating, multiplexes, recliners and digital cinema. B&B Theatres is the fifth-largest theatre chain in America and operates approximately 517 screens at 54 locations across the United States.

SOURCE CJ 4DPLEX