Clarins Partners with FEED to Launch Exclusive "Gift with Purpose" at Macy's

Groundbreaking beauty gift program with a social purpose

Apr 09, 2013, 08:00 ET from Clarins

NEW YORK, April 9, 2013 /PRNewswire/ -- Clarins, FEED Projects and Macy's are proud to announce the launch of the first ever "Gift with Purpose" initiative to help combat childhood hunger. For the first time in cosmetic retail history, when a customer makes a purchase of two Clarins products (one of which must be a full-size skin care item) s/he will receive not just a Gift with Purchase, but one with PURPOSE - A limited edition FEED 10 pouch that includes a six-piece beauty gift and provides 10 school meals through the United Nations World Food Programme. The program will run from April 10 – 20th exclusively at Macy's and Together, Clarins, FEED and Macy's are reinventing the traditional cosmetic Gift with Purchase model and setting the new standard for socially-conscious shopping and corporate social responsibility.


Since 2011, Clarins has provided 1.5 million school meals through its partnership with FEED, a social business that "Creates Good Products That Help FEED the World." The "Gift with Purpose" promotion at Macy's will provide an additional one million meals in 2013, of which over 650,000 will be committed in Spring 2013 alone. For over 50 years, Clarins has always sought to create a more beautiful future. Loyal to its humanitarian values, Clarins is pleased to be working with FEED Projects to help fight the worldwide childhood hunger epidemic.

"I'm thrilled that Macy's, Clarins and FEED have joined to fight childhood hunger. As we share the same values of corporate responsibility, I see this as an organic partnership," says Jonathan Zrihen, president and CEO of Groupe Clarins, North America. "Through a dynamic, national partner like Macy's, we are able to reach such a large population, and really bring awareness of the cause to thousands of Americans."

Over the past six years, FEED has provided nearly 60 million school meals around the world and empowered thousands of consumers to give back through their purchases.

"The 'Gift with Purpose' program really exemplifies the idea that beauty truly comes from the heart," says FEED founder and CEO Lauren Bush Lauren. "I'm excited to see the next evolution of our ongoing partnership with Clarins take the form of this innovative gift program and to engage legions of Macy's customers in the FEED movement."

"Macy's has a long history of giving back, and with the collective support of our customers, employees and Macy's Foundation, Macy's gave more than $70 million to nonprofit organizations in 2012 alone," said Martine Reardon, Macy's chief marketing officer. "Clarins' 'Gift with Purpose' offers a creative new approach for customers to do good with their cosmetics purchase, rewarding each with a special FEED gift pouch that also provides 10 school meals."

A second phase of "Gift with Purpose" will be activated this September at Macy's and

CLARINS USA (comprised of the CLARINS BRAND and CLARINS FRAGRANCE GROUP Divisions) is a wholly-owned subsidiary of the Paris based CLARINS GROUP, a privately-owned, family run Cosmetics Company founded in 1954. CLARINS GROUP and its subsidiaries are creators, marketers and distributors of skin care, make-up and fragrance products globally. CLARINS GROUP currently consists of 19 subsidiaries, six thousand employees and sales of more than $1.4 billion made in more than 150 countries. For more information on CLARINS, please visit the company's web site at  

About FEED  
After witnessing the effects of hunger firsthand when traveling as a WFP Honorary Student Spokesperson, Lauren Bush Lauren founded FEED Projects in 2007 with the mission of creating good products that help FEED the world. Every product sold has a measurable donation attached to it and, over the past six years, FEED has been able to donate over $6 million and provide nearly 60 million meals globally.

FEED has also supported nutrition programs around the world and in the US through organizations such as UNICEF and and forged successful relationships with companies such as Clarins, Disney, Pottery Barn, Whole Foods, Gap, Amazon, HSN, Bergdorf Goodman, DKNY, Links of London, Judith Leiber and Godiva, Dean & Deluca and TOMS.

FEED products are available online and at retail locations around the world. For more information, please visit  

About Macy's 
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

SOURCE Clarins