Clario Group Launches Crisis Sight™ and Crisis Lab™ to Help Organizations Anticipate, Prepare for and Pressure-Test Crisis Response
Connected offerings combine proprietary continuous risk intelligence technology, senior-level counsel and AI-powered crisis communications simulation
NEW YORK, Sept. 24, 2026 /PRNewswire/ -- Clario Group today announced the launch of Crisis Sight™ and Crisis Lab™, two proprietary, AI-enabled offerings that expand the firm's growing suite of strategic communications tools supporting senior-driven client work. Crisis Sight delivers AI-assisted risk assessment with predictive models, crisis planning and response intelligence, moving organizations from static readiness to living intelligence. Crisis Lab provides an AI-powered environment for crisis communications simulation and strategy testing. Together, the connected offerings help organizations identify emerging reputational risks, strengthen crisis preparedness, and test communications strategies before decisions must be made under real-world pressure.
Crisis Sight is a continuous risk-intelligence and preparedness system that helps leadership teams understand their risk landscape, assess readiness and build the plans, messages and tools needed to respond. Guided by senior-level counsel and supported by AI-enabled analysis, it brings together risk assessment, preparedness planning, monitoring and ongoing refinement in one disciplined process.
Crisis Lab extends that preparation into action through facilitator-led, AI-powered crisis communications simulation and strategy testing. Teams can work through realistic scenarios, stakeholder reactions and escalating developments while testing decision responsibilities, holding statements, employee communications, media responses, executive talking points and other critical materials.
Together, Crisis Sight and Crisis Lab create a senior-practitioner-driven connected crisis-readiness cycle: identify risk, prepare the response, pressure-test the strategy, learn from the results and continuously strengthen readiness.
"The strategic benefit is the ability to move crisis readiness from a periodic planning exercise to a continuous management discipline," said Matthew Della Croce, co-founder and CEO of Clario Group. "Crisis Sight and Crisis Lab give organizational leadership teams a clearer view of emerging risk, a stronger understanding of their readiness and a practical way to improve decisions before the stakes are highest. Together, they help protect reputation, preserve stakeholder trust and strengthen organizational resilience."
Crisis Sight incorporates an organization's existing emergency response, business continuity and incident escalation plans, along with stakeholder maps, prior statements, media coverage, internal communications and other relevant materials. Crisis Lab uses that operating context to create realistic exercises in which participants respond in their actual roles as developments unfold. Simulations can model reactions from reporters, employees, customers, regulators, elected and appointed officials, investors, safety experts, community leaders and social media audiences, while Clario Group senior advisors control the exercise and introduce new developments in real time.
"The proprietary value comes from combining a client's own operating context with dynamic scenario logic, stakeholder modeling and live exercise controls," said Lars Rosene, president and co-founder of Clario Group. "Crisis Lab can ingest existing operation and risk mitigation plans, messages, business priorities and stakeholder information, then model how reporters, employees, customers and other audiences may react as a situation changes. That gives clients and prospects a highly relevant testing environment—not a generic tabletop exercise—and produces specific insights they can feed back into Crisis Sight to strengthen future preparedness."
Following each exercise, Clario Group provides an after-action review identifying strengths, gaps and priority improvements. Those findings can be incorporated into Crisis Sight to update playbooks, clarify escalation protocols, strengthen messages and inform future monitoring and simulations.
The offerings are designed for executives, communications leaders and cross-functional crisis teams building a crisis planning infrastructure and capability, preparing for known risks or testing strategies against fast-moving issues.
ABOUT CLARIO GROUP
Clario Group is a senior-driven global strategic communications and advisory firm helping organizations adapt, grow, and lead. The firm combines strategic rigor, data-driven insights, and creative problem-solving to help leaders address business-critical challenges and protect corporate reputation. Supported by an AI-enabled backbone and guided by behavioral science, Clario delivers human-centered solutions that achieve measurable outcomes. The firm's inclusive culture of mentorship, collaboration, and accountability ensures excellence and impact at every level.
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SOURCE Clario Group
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