Clarisonic Unveils The Next Generation In Beauty Devices With Launch Of Mia Smart And Mia Prima

REDMOND, Wash., Aug. 8, 2018 /PRNewswire/ -- Clarisonic® secured its spot as the #1 at-home beauty device in the United States when it invented the sonic cleansing category over a decade ago with its patented devices that have become the gold standard in skincare. Now, Clarisonic introduces two new devices – the Mia Smart and Mia Prima – with infinite benefits.

The new Mia Smart is Clarisonic's smartest device yet. Powered by the brand's patented sonic technology, it is not only clinically proven to cleanse 6x better than hands alone – removing long-wear makeup 89% better than wipes – but it's versatility is three-fold, expanding beyond cleansing into anti-aging and makeup application, including:

• A new universal waterproof handle, perfectly designed for all face shapes and contours, and to comfortably fit all hand sizes
• Mobile app connectivity via Bluetooth allowing for a truly personalized experience
• Three customizable cleansing programs including a Daily Cleanse Mode and Gentle Cleanse mode as well as a versatile Smart Mode featuring customizable cleansing, firming, eye massage and makeup application protocols
• Soft Start mode allowing for easy acclimation by starting all cleansing modes at 80% power on the first use and gradually climbing to full power after two weeks
• Compatibility with all existing and new brush heads, including the NEW Sonic Awakening Eye Massager Brush Head, which runs at the optimal anti-aging frequency to boost micro-circulation and improve smoothness and luminosity around and under the eyes.
• LED light indicating which mode is active

"Clarisonic's inception was based on a marriage between beauty and tech, founded in the fundamental need to unclog a pore.  We are so excited that nearly 15 years after the first device launch, we have not only held this tradition, but modernized it for today's consumer with multi-functionality and customization through our app," says Clarisonic Global and US GM, Kathy Chi Thurber. "Mia Smart is truly our most advanced beauty device yet – we can't wait for the public to try it and see the results for themselves."

Clarisonic's new Mia Prima is the optimal device for daily cleansing with a simplistic, effective approach, featuring:

• A single 60-second Daily Cleanse Mode suitable for all skin types via a one-button control
• A new universal waterproof handle, perfectly designed for all face shapes, contours, and to comfortably fit all hand sizes
• Soft Start mode allowing for easy acclimation to cleansing routines by starting all cleansing modes at 80% power on the first use and gradually climbing to full power after two weeks of use

Along with the Sonic Awakening Eye Massager, the brand will be upgrading its Radiance Brush Head and Sensitive Brush Head with a new shape and design for maximal cleansing. Both new cleansing brush heads, Sensitive and Radiance, will feature a timestrip notification to let users know when it's time to replace their brush heads.

For the first time, from August 8, 2018 through September 4, 2018, Clarisonic will be offering a trade-in program for users to trade in old devices for new replacements. This program will include all existing Clarisonic devices and approved competitors and will give participants $25 towards a new Mia Smart device.  Visit Clarisonic.com/tradein for further details.

Each of the new devices and brush heads are available today at Clarisonic.com. The Mia Smart will retail for $199 and the Mia Prima for $99.

About Clarisonic
Clarisonic® invented sonic skin cleansing in 2004 and today has sold over 15 million of its patented —and much loved—devices that help to reveal healthy, younger-looking skin. Clarisonic devices cleanse skin 6x better than hands alone, are gentle enough for twice daily use and are the #1 most recommended skin cleansing devices by US dermatologists. Clarisonic's award-winning products are distributed through Clarisonic.com, Amazon, Ulta, Sephora, QVC and select professional channels. Clarisonic is headquartered in Redmond, Washington, USA and is part of the L'Oréal Group.

Contact:  Monica Efman | Alison Brod Marketing + Communications | 212.230.1800 | [email protected]

SOURCE Clarisonic

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