Claritin® Teams Up with Grammy Award-Winning Superstar Kelly Rowland to Kick Off the Spring Season!

NEW YORK, March 20, 2015 /PRNewswire/ -- Bayer HealthCare, the makers of Claritin^®, the #1 selling non-drowsy allergy brand and Proud Sponsor of Spring, has teamed up with Grammy Award-Winning multiplatinum superstar and allergy sufferer Kelly Rowland to kick off the first day of the season. This winter has been frigid with record-breaking chills and snowstorms in many parts of the country keeping people stuck inside. With warmer weather in reach, Kelly Rowland and Claritin are celebrating with a live performance and have invited members of The City of New York Department of Sanitation who worked so hard this snowy winter to ensure the city's streets were cleared and safe. Following the private performance, a video will be available on www.Claritin.com.

Experience the interactive Multimedia News Release here
http://www.multivu.com/players/English/7475751-claritin-kelly-rowland-allergy/

"I love to be outside – it gives me energy and inspiration for my music," said Rowland. "I suffer from seasonal allergies, but I am at peace with Spring thanks to Claritin. When my allergies hit, I reach for Claritin. That's why I am so excited about this partnership – no one should have to miss out on their favorite outdoor activities because of allergies."

Kelly Rowland is one of the approximately 75 million Americans who have allergies. Fortunately, there are ways to manage and relieve symptoms effectively. Jonathan Field, M.D., practicing physician and co-chief at Allergy and Asthma Care of New York and member of the Claritin C.L.E.A.R. Council, recommends the following tips to allergy sufferers this spring:

• Beat the clock: Peak pollen production can occur in early morning, so try to plan outside activities for other times of the day.
• Change is good: A quick shower and change of clothes can remove pollens that may have collected on hair or fabrics while you were outside.
• Check the forecast: Check pollen counts and air quality to help plan or limit your exposure to allergens.

"In addition to taking precautions to manage allergy triggers, I also recommend that when people's allergy symptoms start, they take Claritin every day of their allergy season for as long as their allergy triggers remain for continuous relief that is powerful and non-drowsy," said Dr. Field. "One dose lasts 24 hours, so allergy sufferers can focus on enjoying their time outdoors, not on their symptoms."

Claritin encourages everyone to celebrate their favorite parts of Spring. For more information about Claritin, to watch Kelly Rowland's Spring Kick Off performance or to get a valuable Claritin coupon, visit www.Claritin.com or visit the Claritin Facebook community today.

About Bayer HealthCare 
The Bayer Group is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer HealthCare, a subgroup of Bayer AG with annual sales of around EUR 20.0 billion (2014), is one of the world's leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany. The company combines the global activities of the Animal Health, Consumer Care, Medical Care and Pharmaceuticals divisions. Bayer HealthCare's aim is to discover, develop, manufacture and market products that will improve human and animal health worldwide. Bayer HealthCare has a global workforce of 60,700 employees (Dec 31, 2014) and is represented in more than 100 countries. More information is available at www.healthcare.bayer.com.

About Bayer Consumer Care
Bayer HealthCare's over-the-counter (OTC) drug and nutritional supplements, and OTC and Rx Dermatology units, have business hubs in Whippany, New Jersey, United States: Basel, Switzerland; Shanghai, China; Leverkusen, Germany; and Singapore.  Research & Development facilities are located in Morristown, New Jersey and Memphis, Tennessee, United States; Gaillard, France; Darmstadt, Germany and China.  Bayer Consumer Care is among the top consumer healthcare companies in the world, with brands in the categories of Allergy; Analgesics; Cardio; Cough, Cold, Sinus & Flu; Foot Health; Gastrointestinals; Nutritionals; Sun Care; and OTC and Rx Dermatology.   Some of the most trusted and recognizable brands in the world today come from the Bayer portfolio of products. These include Advantan™, Afrin®, Aleve®, Alka-Seltzer Plus®, Aspirin®, Bayer® Aspirin, Bepanthen™, Berocca™, Canesten™, Claritin®, Coppertone®, Dr. Scholl's®, Elevit™, Flanax™, Iberogast™, MiraLAX®, Nazol™, One A Day®, Priorin™, Redoxon™, Rennie™, Skinoren™, Supradyn™, Tabcin™, and White & Black™.

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Contact Information:
Christopher Loder 
Vice President, Head of External Communications
Bayer Corporation 
1-862-404-7437 (work)
1-201-396-4325 (mobile)
[email protected]

Forward-Looking Statements 
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

SOURCE Bayer HealthCare