NEW YORK and BERLIN, April 2, 2015 /PRNewswire/ -- Following on from the months of domination by Clash of Kings in the worldwide highest grossing apps top 10, and weeks as the most downloaded app in Germany, Google Play has recognized the game in the top free chart worldwide.
App discovery is still a big issue in the mobile app industry, and one thing to understand is that no amount of marketing, advertising and promotion is going to make a bad app popular. The first step in promoting an app is to build one that is worth promoting. Built based on market research and iterate improvements, Clash of Kings has great features, an intuitive UI and is faster than competitor apps. These advantages make the game more competitive than other hit games.
It is critical to understand the value a top ranking game will bring a company because this could affect the top grossing chart of 2014 completely. What can reaching those top spots actually do for Clash of Kings? "We want Clash of Kings to dominate Google Play's list of most downloaded apps in 2015," said the company. "Our game is freemium with good retention rates and monetized with virtual goods. With hard work growing our DAUs and maintaining stickiness to create a high proportion of true fans, our game could eventually hold the top spot in popularity among mobile users worldwide."
However, the exact details of the ranking algorithm are a closely guarded secret, and it could be interesting to see how Elex Inc. will compete with the thousands of other developers all trying to rank their apps among a small, finite number of positions at the top.
"From eight years of experience in game development and publishing, we have a great understanding of some factors that contribute to how a game ranks," said the company. "We've made Clash of Kings social, freemium and localized to create a low barrier to entry for anyone to play worldwide."
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