Classet and Reelist Partner to Turn Social Media into Qualified, Ready-to-Work Frontline and Skilled-Trades Hires
Employers reach qualified frontline candidates where they already spend their time, and candidates go from a social post to a phone interview in minutes.
NEW YORK, Oct. 27, 2026 /PRNewswire/ -- Classet, the AI phone screener for high-volume hiring, and Reelist, the automated social sourcing platform, today announced a partnership that connects employers with frontline candidates on social media and interviews them within minutes of applying. Together, the two companies give employers a reliable source of qualified, interviewed applicants. Through the integration, customers can source candidates from Instagram, Facebook, and TikTok with one click via Reelist, directly from the Classet platform. Candidates apply in a few taps without ever leaving the app they're scrolling, and Joy, Classet's AI recruiter, calls them within minutes for a structured phone interview.
For employers: Eliminate wasteful job-board spend and hours chasing candidates for interviews.
Teams hiring frontline, skilled trades, and healthcare workers spend most of their recruiting budget on job boards, often with little to show for it. The best workers are usually already employed and not searching job boards, but more than 80% of working adults spend time on social media every day. With Reelist and Classet, employers meet those candidates where they are and have them screened before a recruiter spends a minute on them. Recruiters start the day with candidates who meet their must-have criteria and are ready to schedule.
Reelist customers see up to 3x higher retention and 30% lower cost per hire from social applicants compared with job-board applicants.
And with Classet, employers saw 12% more offers, 18% more starts, and 17% higher retention because Joy surfaces qualified candidates to recruiting teams within minutes.
For candidates: from social post to interview in minutes
Candidates see a job in the feed they already scroll and apply without leaving the app. Instead of waiting days for a callback, they get a phone interview within minutes, day or night, and can ask their own questions about pay, schedule, and the role. They know quickly whether the job is a good fit, and so does the employer. Candidates like it: in Classet's study of 10,167 post-interview ratings, 88% rated their AI phone interview positively.
How it works
- Launch from Classet. A recruiter selects the jobs to fill, and with one click, Reelist starts sourcing candidates on social media automatically.
- Apply on social media. Candidates see the employer's job in their TikTok, Instagram, or Facebook feed and apply in a few taps.
- Interviewed within minutes. Joy calls applicants as soon as they apply, runs the employer's custom phone interview in 25+ languages, answers questions, and flags who meets the must-have criteria. A human makes every hiring decision.
- One pipeline. Qualified applicants flow into Classet or into the customer's ATS, with a summary, transcript, and recording for each interview.
From Classet
"Our customers are tired of paying job boards for applicants who never hear back," said Nick Jones, COO and Co-Founder of Classet. "Reelist reaches great candidates where they already are, and Joy interviews them immediately, day or night. Candidates find out fast whether the job is right for them, and recruiters start their morning with people who are qualified and ready to work."
From Reelist
"For years, job boards were the only option for frontline hiring. Not anymore," said Katy Schuck, COO of Reelist. "Employers can recruit qualified workers on social media as easily as posting a job, get every applicant interviewed within minutes, and finally take control of their own hiring."
Availability
The Reelist integration is available now to Classet customers in the platform.
About Reelist
Reelist is the automated social sourcing platform for frontline hiring, from nurses and skilled trades to restaurant general managers. Instead of relying on job board traffic, Reelist puts employers' open roles in front of local candidates on Instagram, Facebook, and TikTok, where they already spend their time. Candidates apply in a few taps, and qualified applicants flow directly into the employer's applicant tracking system, ready for a recruiter to call. Reelist integrates with more than 65 applicant tracking systems and has reached over 10 million job seekers on social media. The company is headquartered in Norfolk, Virginia. Learn more at reelist.com.
About Classet
Classet is the AI recruiting solution for teams hiring hourly, skilled-trades, and frontline workers. Joy, Classet's AI recruiter, calls applicants within moments of applying, day or night, runs a structured phone interview in 25+ languages, and delivers a summary, transcript, and recording for every candidate. Classet Hiring Hub then handles the repetitive work of an ATS, including stage moves, follow-ups, and scheduling, on its own. Joy has interviewed hundreds of thousands of applicants for 500+ hiring teams and connects to 100+ applicant tracking systems. Founded by the team that hired more than one million W2 hourly workers at Bluecrew, Classet is headquartered in Chicago. Learn more at classet.ai.
SOURCE Classet
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