Classic Candy Bars Reinvented: Butterfinger®, Baby Ruth®, and 100 Grand® Now Available as Ice Cream Candy Bars

'Double treat yourself' to indulgent combinations of classic candy bars and real ice cream

LE MARS, Iowa, Feb. 19, 2025 /PRNewswire/ -- Wells Enterprises, in collaboration with Ferrero North America, unveils a delicious new twist on three iconic candy bars—Butterfinger®, Baby Ruth®, and 100 Grand®—now available as indulgent Ice Cream Candy Bars. These innovative frozen treats transform the beloved flavors and textures of your favorite candy bars into real ice cream, letting you double treat yourself with a deliciously cool twist on a classic indulgence.

About the flavors:

• Butterfinger® Ice Cream: Rich, creamy Butterfinger® flavored ice cream with a crispety, crunchety Butterfinger® layer and enveloped in a smooth chocolatey coating.
• Baby Ruth® Ice Cream: Irresistibly, chewy nougat flavored ice cream packed with roasted peanuts, a layer of flowing caramel, and wrapped in a decadent chocolatey coating.
• 100 Grand® Ice Cream: Luxuriously creamy, caramel flavored ice cream layered with more rich caramel and encased in a chocolatey shell speckled with crispy crunchies.

According to ICCB Retail Insights, candy buyers are 55% more likely to purchase ice cream candy bars, making this launch a highly anticipated treat for consumers. "We have the opportunity to bring these iconic candy bars to consumers in a new format and know that our indulgent flavors and signature textures will allow them to truly treat themselves," said Isabella Chia, Chief Marketing Officer at Wells. "These new ice cream candy bars are the perfect option for candy and ice cream enthusiasts alike."

"Fans of Butterfinger, Baby Ruth, and 100 Grand are always looking for bold new ways to enjoy their favorites, and these ice cream candy bars deliver indulgence in every bite. We're excited to see them in freezers nationwide," said Neal Finkler, Vice President of Marketing for the Ferrero Mainstream Chocolate portfolio.

Butterfinger®, Baby Ruth® and 100 Grand® Ice Cream Bars can be found in frozen treat aisles at retailers nationwide. Each flavor comes in a pack of 6 (SRP of $5.99). Visit doubletreatyourself.com to find your favorite Ice Cream Candy Bars and join the conversation on social media by tagging @wellseninc and @ferreronacorp.

Media Contacts:

Ferrero media contact: [email protected]

Wells press office: [email protected]

Wells Media contact: [email protected]

About Wells Enterprises
Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods. Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.  Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the "Ice Cream Capital of the World" as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at www.wellsenterprisesinc.com.

About Ferrero
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella^®, Kinder^®, Tic Tac^®, and Ferrero Rocher^®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group's family culture, now in its third generation, is based on dedication to quality and excellence, heritage, and a commitment to the planet and communities in which we operate.

Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger^®, CRUNCH^®, Keebler^®, Famous Amos^®, Mother's Cookies^®, and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on Twitter and Instagram. www.ferreronorthamerica.com.

SOURCE Well Enterprises