Clay and TrustRadius Announce Strategic Partnership to Revolutionize Sales and Marketing Intelligence
Partnership Enables Technology Vendors to Leverage Buyer Intent Signals to Boost Conversion, Accelerate Sales, and Enhance Customer Engagement
AUSTIN, Texas, May 8, 2025 /PRNewswire/ -- Clay, a leading provider of RevOps and growth solutions, and TrustRadius, the leading buyer intelligence platform, today announced a strategic partnership aimed at transforming how technology vendors drive sales, improve marketing performance, and engage customers. By integrating TrustRadius downstream buyer intent data with Clay's AI-driven outreach capabilities, this partnership empowers sales and marketing teams to optimize their outbounding efforts for greater efficiency and higher conversion rates.
Vendors can leverage real-time intent signals from TrustRadius to better understand when buyers are in-market actively researching their product or competitors', allowing them to prioritize high-value prospects and craft personalized, data-driven outreach at scale. With Clay's platform, sales and marketing teams can automate and refine that outreach using AI, ensuring that the right message reaches the right prospect at the right time.
Key benefits of the partnership
- Improved sales and marketing alignment: Combining TrustRadius downstream intent signals with Clay's outreach tools helps sales and marketing teams collaborate more effectively by ensuring that prospects are engaged with relevant, timely messaging based on their current buying intent.
- Accelerated sales cycles: With access to actionable intent data, vendors can prioritize prospects who are actively researching solutions, shortening sales cycles and enabling faster conversions.
- Increased marketing ROI: By reaching out to prospects at critical stages in their buying journey, marketing spend can be optimized, focusing resources on accounts most likely to convert and improving overall marketing effectiveness.
- Enhanced customer retention and revenue growth: By identifying and engaging with existing customers who show interest in competitive solutions, sales teams can proactively reduce churn, foster upsell opportunities, and increase overall revenue.
"This partnership is a powerful way for companies to leverage AI and intent data to accelerate growth and maximize the impact of their sales and marketing efforts," said Stefan Kollenberg, Head of Data Partnerships at Clay. "By combining Clay's automation with TrustRadius buyer intelligence, we're helping businesses not only engage prospects at the right time, but also do so in a highly personalized, scalable way. This is a game-changer for sales teams looking to drive more conversions with less effort."
"TrustRadius has always focused on helping businesses engage in-market buyers with trusted, actionable insights," said Vinay Bhagat, Founder and CEO of TrustRadius. "Our partnership with Clay takes this a step further by combining our intent data with their AI-powered outreach platform. Together, we're empowering businesses to drive more efficient and effective sales and marketing strategies that deliver measurable results and improve ROI."
Ready to see the power of TrustRadius and Clay? Schedule a complimentary strategy call today!
About Clay
Clay is a GTM development environment trusted by 300,000 companies, including OpenAI and Anthropic. The platform helps RevOps teams build a strong data foundation, which enables other GTM teams to build creative workflows. Whether solving for automated CRM enrichment, lead scoring, personalized emails, or customer expansion, Clay is changing how companies acquire and retain customers.
About TrustRadius
TrustRadius delivers the most credible buyer intelligence platform, helping buyers confidently make decisions with comprehensive, vetted product information and customer-generated content. Technology providers are empowered to tell their unique stories, engage high-intent buyers, and gain customer insights. Founded by successful entrepreneurs and headquartered in the technology hub of Austin, Texas, TrustRadius is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.
SOURCE TrustRadius, Inc.
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