Clay Matthews and Suave for Men® Ask - Do You Have "Hair Like Clay?"

ENGLEWOOD CLIFFS, N.J., Feb. 2, 2012 /PRNewswire/ -- Suave for Men® has teamed up with pro football star and self-proclaimed "guy with great hair" Clay Matthews to launch the Suave Hair Like Clay promotion, giving fans the chance to hang with the star linebacker this offseason. 2012 marks the second year of the Suave for Men partnership with Clay who is on a mission to remind guys coast to coast that men should use a men's shampoo.

Starting today and running through February 15, fans have the opportunity to show off their best hair style mimicking Clay's – either with their real hair or sporting a Clay-like wig – by posting their photo to @SuaveMen on Twitter and including the hashtag #hairlikeclay. One lucky fan who shows how they have Hair Like Clay will win a trip this offseason to hang out with him thanks to Suave for Men.

"All men can't have football greatness like Clay, but they can have hair greatness with Suave for Men," said David Rubin, Unilever Marketing Director, Hair, U.S. "Clay is a great fit for our Suave Men's line and with #hairlikeclay we're giving fans the opportunity to show off their hair greatness for the exciting opportunity to meet Clay in person."

The Hair Like Clay promotion comes on the heels of a one-year extension of Clay's agreement with Suave for Men where he will continue to encourage men to use a men's shampoo in brand marketing activities throughout the year. In 2011, Suave for Men partnered Clay with his younger brother, Casey Matthews, to showcase their unique brotherly-rivalry in the "Matthews vs. Matthews" video series, available online at YouTube.com/SuaveforMen.

For more information on the Hair Like Clay promotion or Suave for Men products, please visit Twitter.com/SuaveMen or Suave.com.

About Suave
For over 70 years, Suave has been committed to creating professional-quality products for consumers that work as well as high-end salon brands. The brand is challenging consumers everywhere to Rethink Suave®, and rediscover the quality that is in every bottle they sell. As America's #1 hair care brand, Suave offers a line of shampoos, conditioners and styling products that are proven to work as well as salon brands. The brand's commitment to quality is why more than half of American households choose Suave. For more information, visit www.suave.com.

About Unilever North America
Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, OMO, Pond's, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010. For more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com.

Suave HairLikeClay Details
No purchase necessary. Void where prohibited. Hair Like Clay Sweepstakes is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 12:01 a.m. ET on February 1, 2012 & ends 11:59 p.m. ET on February 15, 2012.

SOURCE Suave