Clayton Homes selects new marketing partner to redefine the home building category

May 28, 2015, 10:00 ET from Made

BOULDER, Colo., May 28, 2015 /PRNewswire/ -- In a move designed to offer customers a smarter and more innovative way to buy, design and build a home, Clayton Homes has selected Made Movement (Made) to handle strategy, digital experience design and advertising for the brand.  Made was selected above other agencies following a competitive pitch against national competition. This appointment is the fourth consecutive win for Made in the first three months of 2015.

Made Movement, a Boulder, Colorado based agency, will become the new marketing agency of record and will be responsible for elevating the 'Clayton Built' brand across all marketing channels and customer retail locations.

"Selecting Made Movement to help drive the Clayton Homes brand forward was a natural step for us," says Kevin Clayton, CEO of Clayton Homes.  "We are very excited to team up with such an outstanding marketing agency.  Together, we will continue to fulfill the American dream of home ownership for families across the country."

"This is our dream partner.  A company that employs thousands of Americans to build homes, which in turn provide housing for thousands of families that manufacture other things in America. Redefining the homebuilding industry will be a big challenge, and we couldn't be more motivated to help." said Dave Schiff, partner and chief creative officer at Made.

Since Jim Clayton, the founder of Clayton Homes, first started selling homes in 1956, the company has been proud to build quality, affordable manufactured and modular homes to families all across America.   Clayton Homes has kept their focus on customer satisfaction and innovation.  They are determined to be world-class in the industry and offer an amazing house for potential homeowners.

About Clayton Homes:
Clayton Homes has built homes since 1956, winning multiple awards for design and construction. Through its affiliates and family of brands, Clayton Homes builds, sells, finances, leases, and insures manufactured and modular homes, as well as commercial and educational buildings. Clayton Homes is a vertically integrated Berkshire Hathaway company whose purpose is opening doors to a better life, one home at a time. For more information, visit www.claytonhomes.com

About Made:
Made Movement is an agency focused on the pursuit of strategically disruptive, creatively brilliant work.  Made brings a fresh new perspective to the marketing landscape with a founding focus on helping American brands create American jobs. Located in Boulder, CO, Made is an agency in its third year and has quickly built a progressive marketing agency model that not only possesses extensive expertise in Strategy and Advertising & Design, but deep technology capabilities. Made's clients include Church's Chicken, TGI Fridays, Walmart, Vegas.com and Copper Mountain.  For more information, visit www.mademovement.com.

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SOURCE Made



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