NEW YORK, June 15 /PRNewswire/ -- A surge of teens taking action can make a world of difference! CLEAN & CLEAR® Skincare, teen sensation Demi Lovato and national not-for-profit organization DoSomething.org are joining forces to energize, celebrate and empower teens to get involved in causes that are important to them. The program, "Join the Surge," which kicks-off today, aims to grow the DoSomething.org volunteer community from 800,000 teens to 1.2 million by the program's completion in September.
"I am so excited to help teens 'Join the Surge' with CLEAN & CLEAR® Skincare and DoSomething.org," said recording artist and TV star, Demi Lovato. "Like most teens, I am always looking for ways to get involved in causes that are important to me and I know that this program will have a huge impact in helping others get the support they need to get started."
The "Join The Surge" program is unique because it not only gives teens the tools that they need to start a movement and affect change but gives them the opportunity to be a part of a community where they will receive support, tips and share experiences. Teens can "Join the Surge" today starting at noon by texting the word "SURGE" to 30644 for more information or by logging onto www.jointhesurge.com. Thanks to DoSomething.org, all program participants will be matched up with volunteer opportunities based on individual interests and location.
"Hundreds of thousands of teens take action through DoSomething.org each year, and we know that even more are still looking to get involved," said Nancy Lublin CEO and Chief Old Person at DoSomething.org. "By working with CLEAN & CLEAR® Skincare and Demi Lovato, we hope to energize these teens to join our cause and rock something that matters to them."
As part of the campaign, one lucky teen and their best friend will win the opportunity to meet Demi Lovato and watch her perform at an intimate concert in New York City this August. Teens can enter the sweepstakes by logging onto www.jointhesurge.com. The concert will air on AOL on September 16th as a thank you to teens who are committed to making a difference.
In addition, teens who commit to "Join the Surge" will receive exclusive discounts off their favorite skincare products including the new CLEAN & CLEAR® MORNING BURST SURGE™ energizing power cleanser that debuts in early July. This invigorating cleansing device uses a surge of thousands of vibrations to help clean skin of dirt, oil and makeup in seconds. The ultra-soft massaging pads are infused with vitamin C and ginseng to not only wake up tired skin for a clearer complexion but to also give teens the burst of energy they need to get going in the morning.
"The 'Join the Surge' campaign was created based on the belief that teens have the power to make a difference but often need a boost to get them started," said Rick Ely, Senior Brand Manager for CLEAN & CLEAR® Skincare "I am confident that with the help of partners as passionate as ours we can meet and maybe even exceed the program's expectations."
According to research conducted by DoSomething.org, it has been shown that teens are 80 percent more likely to volunteer when they do it with their best friends. With that in mind, CLEAN & CLEAR® Skincare, Demi Lovato and DoSomething.org invites teens to grab their best friends and "Join the Surge" today.
About CLEAN & CLEAR®:
The CLEAN & CLEAR® Brand, one of the brands of Johnson & Johnson Consumer Products Company, a division of Johnson & Johnson Consumer Companies, Inc., has a strong and successful heritage in answering the skin care needs of young women. The line includes more than fifty products to help maintain clean, noticeably clear, beautiful skin, and complement the lifestyles of young women. CLEAN & CLEAR® Skincare is committed to understanding its consumers and delivering solutions to meet their needs with the most innovative skincare technology. A global skincare brand, CLEAN & CLEAR® Skincare is currently available in 41 countries such as Australia, Brazil, China and Poland. For more information about the CLEAN & CLEAR® Brand and its product offerings visit www.cleanandclear.com.
DoSomething.org is one of the largest organizations in the United States that helps young people rock causes they care about. A driving force in creating a culture of volunteerism, DoSomething.org is on track to activate two million young people in 2011. By leveraging the web, television, mobile, and pop culture, DoSomething.org inspires, empowers and celebrates a generation of doers: teenagers who recognize the need to do something, believe in their ability to get it done, and then take action. Plug in at www.DoSomething.org.
This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or unknown risks or uncertainties materialize, actual results could vary materially from CLEAN & CLEAR® Skincare and/or Johnson & Johnson's expectations and projections. Risks and uncertainties include general industry conditions and competition; economic conditions, such as interest rate and currency exchange rate fluctuations; technological advances and patents attained by competitors; challenges inherent in new product development, including obtaining regulatory approvals; domestic and foreign health care reforms and governmental laws and regulations; and trends toward health care cost containment. A further list and description of these risks, uncertainties and other factors can be found in Exhibit 99 of Johnson & Johnson's Annual Report on Form 10-K for the fiscal year ended January 3, 2010. Copies of this Form 10-K, as well as subsequent filings, are available online at www.sec.gov, www.jnj.com or on request from Johnson & Johnson. Neither CLEAN & CLEAR® Skincare nor Johnson & Johnson undertake to update any forward-looking statements as a result of new information or future events or developments.
SOURCE CLEAN & CLEAR(R)