AUSTIN, Texas, Feb. 15, 2017 /PRNewswire/ -- Lemi Shine, the household cleaning brand powered by natural citric extracts and no harsh chemicals, has added two new products to its line: Everyday Cleaner with GunkGuard™ and Laundry Booster with FunkGuard™.
With a revamped look that tells consumers that Lemi Shine products are both powerful and safe, the new products deliver a Clean Freak-approved clean and include new trademarked formulas that actually prevent messes and odors:
Everyday Cleaner (MSRP: $3.50): Lemi Shine's first all-purpose cleaner takes on virtually any mess and is specially formulated to resist new messes with its GunkGuard – a natural polymer that creates an invisible protective layer for a long-lasting clean.
Laundry Booster (MSRP: $5.50): Available in both liquid and powder, the booster additive removes tough stains and whitens and brightens even in hard water. Formulated to enhance detergent scent, FunkGuard not only eliminates odors in the wash, but also prevents odors in clothing.
Updated for 2017, Lemi Shine'sDishwashing Detergent (starting MSRP: $4.50) includes a new gel chamber in the dishwasher pods that increases the overall power of ingredients to better tackle stuck-on food and grease.
"Our new products offer more nontoxic cleaning options that fulfill our mission to provide powerful, safe cleaners that our customers can trust," said Lemi Shine CEO Curtis Eggemeyer. "The new packaging is designed to let consumers who are looking for safer cleaning products know that Lemi Shine has the strength to tackle even the messiest messes without the harsh chemicals."
Lemi Shine partnered with Helms Workshop, a multidisciplinary creative agency in Austin, Texas, to simplify and streamline the packaging. The refreshed look for the 23-year-old company communicates the brand's personality with vibrant new colors and imagery that help differentiate Lemi Shine products on the shelves.
Lemi Shine's line of nontoxic household cleaning products, including kitchen and bathroom cleaners, appliance cleaners, detergent boosters and more, can be purchased at grocery stores and mass retailers nationwide or online at Walmart, Target, Lowes, Home Depot and Kmart.
About Lemi Shine: Headquartered in Austin, Texas, Lemi Shine is a family-owned household cleaning products company that provides a Clean Freak-approved clean for the home without harsh chemicals. Established in 1994 with the original Lemi Shine Detergent Booster, the company has since invented additional category-changing products such as a multi-use machine cleaner, hard water rinse aid and spot- and stain-resistant surface cleaner, all powered by natural citric extracts. More information can be found at www.lemishine.com or on Facebook, Twitter and Pinterest.