CLEAN Reserve Unlocks The Avant Garden

NEW YORK, Feb. 26, 2018 /PRNewswire/ -- CLEAN Reserve, the pioneer of simple and eco-conscious fragrances, pushes the boundaries of olfactive creations and green chemistry with the launch of the Avant Garden Collection by CLEAN Reserve, a collection of six fragrances available exclusively at Bloomingdale's stores and Bloomingdales.com starting February 2018.

The latest edgy fragrance collection from the CLEAN Reserve brand merges the structure of a traditional clean linear eau de parfum with a luxurious niche approach, designed to transport you on a fantastical journey. CLEAN Reserve's Avant Garden uses the finest ingredients grown and harvested responsibly from a farm in the South of France—with an added playful twist. "The sustainable flowers from the farm in the original CLEAN Reserve collection have morphed together creating a fantastical world where two unlikely notes blend together in a lush, secret garden," said Greta Fitz, VP Global Marketing & Product Development, Fusion Brands America, Inc. "Each fragrance is comprised of two unlikely notes where together they make a magical, beautiful fragrance that has never before been experienced."

Vegan, cruelty-free, free of phthalates, preservatives, gluten and artificial dyes, plus infused with safe molecular naturals and sustainable notes such as mandarin, cardamom, and sandalwood, Avant Garden is an organic extension of CLEAN Reserve's mission to conscientiously source raw ingredients that are cultivated using environmentally sound harvesting practices. All fragrances are manufactured in a facility that uses 100% solar energy; the alcohol in CLEAN Reserve fragrances is derived from corn and in a gentle aloe blend, allowing for a highly refined and pure juice. Above all, the mindful harvesting processes, in partnership with the top three fragrances houses: Firmenich, Mane and Takasago, of all CLEAN Reserve fragrances supports and improves the lives and livelihoods of farmers and their families.

"Our new CLEAN Reserve Avant Garden collection incorporates our foundation of eco-friendly ingredients into a luxurious olfactory experience. The result is undeniably unique, and positions CLEAN for yet another year of strong consecutive global growth in the category," said Gregory Black, president of Fusion Brands America, Inc.

The CLEAN Reserve Avant Garden fragrance collection includes:

Galbanum & Rain
Fragrance House: Firmenich 
Family: woody green / Mood: Revitalizing, dewey, earthy

• Top Notes: pepper sichuan, star anise, watery effect
• Middle Notes: incense, galbanum
• Base Notes: white moss, clearwood, patchouli, vetiver Haiti, cedarwood

Hemp & Ginger
Fragrance House: Firmenich 
Family: spicy woody / Mood: Unexpected, bold, intriguing

• Top Notes: bergamot, ginger
• Middle Notes: cardamom, sichuan pepper
• Base Notes: oud, saffron

Muguet & Skin 
Fragrance House: Firmenich 
Family: woody musk / Mood: Exotic, sensual, addictive

• Top Notes: cardamom oil, white freesia
• Middle Notes: muguet, heliotrope, jasmine
• Base Notes: clearwood, musk, patchouli, ambrox, captive pamplewood, praline

Saguaro Blossom & Sand 
Fragrance House: Mane 
Family: floral green / Mood: Watery, airy, alluring

• Top Notes: lemon zest, green ivy, freesia, verbena
• Middle Notes: muguet, jasmine absolute, mimosa absolute, rose de mai absolute
• Base Notes: blonde woods, musk, vetiver

Sweetbriar & Moss 
Fragrance House: Mane 
Family: floral aldehydic / Mood: Modern, fresh, captivating

• Top Notes: mandarin, sichuan pepper, lychee rose
• Middle Notes: transparent jasmine olibanum, rose de mai absolute, saffron flower
• Base Notes: modern amber, vetiver, moss, cedarwood, cashmere woods

White Amber & Warm Cotton 
Fragrance House: Takasago
Mood: Comforting, fresh, invigorating

• Top Notes: aldehydes, cassis buds, green accord
• Middle Notes: jasmine petals, lilies, peony
• Base Notes: amber, clean woods, musks

Another inimitable key attribute of CLEAN Reserve's Avant Garden is the androgyny of the scent profiles. Each fragrance experience, regardless of gender, is unique to the wearer's body chemistry as it interacts with the ingredients. The fragrances can be worn alone or in pairs to create a personalized fragrance experience.

"We see the consumer becoming more inquisitive about the ingredients in their fragrances, not just from a masculine or feminine perspective, but also from a sourcing viewpoint and the way fragrances are derived. There is a negative stigma of the use of "safe synthetics" or "safe molecular naturals," which are molecular derivatives of a raw material, which helps preserve our natural resources. CLEAN wants to change the way consumers experience fragrance, educating the consumer about mindful beauty, naturals doesn't always mean sustainable, and removing the stigmas around the perfume industry. Avant Garden raises the bar on what it means to be eco-consciously sustainable," notes Fitz.

Unlock the journey at www.avantgardencollection.com
@CLEANReserve #UnlocktheAvantGarden #DiscoverYourJourney

Pricing:

• 100mL / 3.4 Fl. Oz., Eau de Parfum $150 USD
• Deluxe Mini Gift Set (6 x 0.17 Fl. Oz.), Eau de Parfum, $75 USD
• Discovery Set (6 x 0.05 Fl. Oz.), Eau de Parfum, $20 USD

FOR MORE INFORMATION, PLEASE CONTACT:
Lara Casse / Nikki Croney
Bratskeir & Company
212.679.2233
[email protected] / [email protected]

ABOUT CLEAN RESERVE: A pioneer of simple and eco-conscious fragrances, CLEAN Reserve is a luxury fragrance collection housed under the Clean franchise, owned by Fusion Brands America Inc. CLEAN Reserve believes in sustainable beauty, blended with raw ingredients for a unique fragrance experience that encourages individuality. For more information, visit CleanReserve.com / @cleanreserve.

SOURCE CLEAN Reserve