Clear Valley® Brand Introduces Natural Canola Oil With No Artificial Ingredients or Added Colors

Clear Valley® natural cooking & frying oil has a clean taste, making it ideal for all menu applications

Sep 20, 2011, 12:23 ET from Cargill

MINNEAPOLIS, Sept. 20, 2011 /PRNewswire/ -- Cargill has introduced a clean-tasting, natural canola oil to the foodservice market under the Clear Valley® brand.

Clear Valley® natural cooking & frying oil is made with 100 percent canola oil. In conformance with the U.S. Food & Drug Administration (FDA) policy regarding natural claims, Clear Valley® natural cooking & frying oil contains nothing artificial or synthetic (including color additives). The result is a clean-tasting oil, ideal for hot or cold menu items – so now there's nothing to get between restaurant customers and the taste of their food.

Clear Valley® natural cooking & frying oil is a high oleic canola oil that delivers the same nutritional benefits featured in earlier generations of Clear Valley® brand products. This natural product is low in saturated fat (one gram per serving) and has zero grams trans fat per 14 gram serving.

The product's favorable nutritional profile creates appeal for consumers, who are increasingly demanding foods prepared with lower trans fats and saturated fats, with no compromise in enjoyment or taste.

Because it resists oxidation and the development of flavor "off" notes, this new oil is versatile enough to use for frying, sauteing, baking, marinades, sauces, and dressings. Foodservice operators will benefit from versatility – and long shelf life – with lower ingredient costs, less frequent changes in frying oils, greater back-of-house efficiency, and savings in time and labor.

"With the high levels of oleic acid and a high oxidative stability, Clear Valley® natural canola oil is by far one of the most stable vegetable oils currently available, eliminating common flavor and shelf-life challenges often associated with formulating with healthier fats," said Willie Loh, vice president of marketing, Cargill Oils & Shortenings.

The new product launch will be supported with wait staff training cards and consumer materials to help foodservice operators promote the health benefits of using Clear Valley® natural cooking & frying oil.

Clear Valley® natural cooking & frying oil is available through foodservice distributors. For more information, contact your Cargill representative or call 877-376-6250. Clear Valley® natural canola oil is Kosher Certified by the Union of Orthodox Jewish Congregations of America (OU).

About Cargill

Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 130,000 people in 63 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit www.cargill.com.

SOURCE Cargill



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