Cleveland Cavaliers' Kevin Love Launches The Kevin Love Fund To Promote Physical And Mental Wellness
- Beneficiaries include Bring Change to Mind, Just Keep Livin', UCLA Athletics -
- The Entertainment Industry Foundation and Headspace to serve as partners -
NEW YORK, Sept. 19, 2018 /PRNewswire/ -- Kevin Love, a five-time NBA All Star and 2016 NBA Champion, is launching the Kevin Love Fund with the mission of inspiring people to live their healthiest lives while providing the tools to achieve physical and emotional well-being. The fund strives to promote the search for help with emotional struggles as a sign of strength and to emphasize that mental wellness challenges those from every walk of life.
"Since I wrote the article in The Players' Tribune, I realized how large of a community there is of people who are going through something," said Love. "I want to normalize the conversation so we can talk about our daily battles more openly and encourage people to actively pursue mental wellness with the same spirit and vigor that they pursue their physical well-being. This is the core vision of the Kevin Love Fund and is intensely personal to me. My goal is to continue to do this work throughout my career and beyond."
The Entertainment Industry Foundation (EIF), a philanthropic partner of the entertainment and sports communities, will manage the fund that Love started with a substantial personal contribution. This launch follows Love's widely read personal story in THE PLAYERS TRIBUNE that revealed his own struggle with mental wellness. The 30-year-old power forward made the announcement on The Today Show yesterday morning.
Early beneficiaries of the Kevin Love Fund include Bring Change to Mind, created to end the stigma and discrimination around mental health by empowering young people in high school and college; Just Keep Livin' Foundation, founded by Matthew and Camila McConaughey to empower high school students to lead more active lives and make healthy choices; and UCLA Athletics Department, which influenced Love heavily during his time there as a student and athlete.
In addition to EIF, the Kevin Love Fund is aligning with meditation and mindfulness app Headspace as a strategic partner to support their vision of improving the health and happiness of the world. Headspace is a tool that helps build healthy routines into your daily life with hundreds of sessions ranging from focus, motivation and sleep to stress and anxiety. Headspace will partner with Love to create mindful experiences and mental training programs.
Link to Today Show: https://www.today.com/video/kevin-love-talks-about-his-new-mental-health-initiative-1323159619837
Link to The Players' Tribune: https://www.theplayerstribune.com/en-us/articles/kevin-love-everyone-is-going-through-something
About Kevin Love
Kevin Love is not only a leader on the Cleveland Cavaliers but an undeniable force and influence across the entire league. In 11 seasons, Love can lay claim to five All-Star selections, an NBA Championship (2016), and a gold medal from both the Olympics and the FIBA World Championship. Love was selected 5th overall in the 2008 NBA Draft following his college career at UCLA that included numerous accolades and a Final Four appearance with the Bruins. Off the court, Love has established himself as a fashion icon and philanthropist as he utilizes his platform as a professional athlete to create positive change in the lives of others.
About Entertainment Industry Foundation
Since 1942, the Entertainment Industry Foundation (EIF) has harnessed the collective power of the entertainment community to raise awareness and over $1 billion for critical health, educational and social issues. By mobilizing and leveraging the powerful voice and creative talents of the entire entertainment community – cultivating the support of organizations (public and private) and philanthropists committed to social responsibility – EIF builds awareness and raises funds, developing and enhancing programs on the local, national and global level that facilitate positive social change. Stand Up to Cancer, a division of EIF dedicated to accelerating the pace of cancer research, hosted its sixth biennial televised fundraising special on September 7th.
To learn more about EIF, please visit: https://eifoundation.org
Facebook: facebook.com/EIFoundation
Twitter: twitter.com/EIFoundation
Instagram: instagram.com/EIFoundation
About Headspace
Headspace, a global leader in meditation and mindfulness, was founded in 2010 by Andy Puddicombe and Rich Pierson. Through its core suite of meditation app and online offerings, Headspace has already reached more than 32 million users in 190 countries. The company also operates a B2B business focused on offering its meditation products and service to companies to help them build healthier, more productive cultures and higher performing organizations. Headspace's partnerships team has forged robust relationships with many of the world's most recognizable brands, including Apple, Amazon, Google, Nike, the NBA and more. For more information please visit us at www.headspace.com, or follow us on Facebook, Twitter and Instagram.
Contact Information:
Rachel Walsh
Excel Sports Management
[email protected] //646-454-5900
SOURCE Excel Sports Management for the Kevin Love Fund
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