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CleverTap uvádza video sériu „Inšpiratívne ženy"
  • USA - Polski
  • Brazil - Português
  • USA - Deutsch
  • USA - Pусский
  • USA - čeština
  • USA - Français
  • Latin America - español
  • USA - español
  • USA - English
  • Israel - English

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Jan 07, 2020, 03:15 ET

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Popredná platforma pre zapojenie a udržanie divákov upriamuje pozornosť na líderky v oblasti technológií v období pre Medzinárodným dňom žien

MOUNTAIN VIEW, Kalifornia, 7. januára 2020 /PRNewswire/ -- CleverTap, popredá platforma pre zapojenie a udržanie klientov na báze umelej inteligencie, oslavuje úspech žien – líderiek v oblasti technológií prostredníctvom novej video kampane na báze rozhovorov s „Inšpiratívnymi ženami". Seriál, ktorý bude vysielaný aj počas Medzinárodného dňa žien 8. marca 2020, bude plný príbehov, putovaní, prekážok a ponaučení trinástich súčasných líderiek v oblasti marketingu. Prevedie nás cez ich úspechy, ukáže schopnosť povzbudzovať a inšpirovať budúce odborníčky v rôznych profesiách. V prvom rozhovore seriálu uvidíme Heather Redlingovú, vedúcu marketingu LEGOLAND Dubaj a na webovej stránke CleverTap ho nájdete už dnes.

V ostatnom období sme zaznamenali mnoho iniciatív na posilnenie žien, ale napriek tomu je potrebné urobiť ešte oveľa viac. Medzinárodný deň žien sa každoročne oslavuje 8. marca s cieľom zvýšiť povedomie o rovnosti a poskytnúť príležitosť na reflexiu v súvislosti s rodovou rovnosťou a advokáciou žien na celom svete. „Inšpiratívne ženy" z dielne firmy CleverTap majú ambíciu posilniť ženy vo sfére technológie prostredníctvom svojich video-odkazov sprostredkovaných každý týždeň až do Medzinárodného dňa žien.

„Podľa nedávnej správy agentúry PwC len päť percent žien pracujúcich vo sfére technológie, je vo vedúcich pozíciách," hovorí Almitra Karniková, vedúca marketingu v spoločnosti CleverTap. „Technologické odvetvie dokáže urobiť ešte oveľa viac pre podporu, povzbudenie a motiváciu žien na vedúcich postoch. „Inšpiratívne ženy" sú len jedným malým krokom, ktorý nám umožní prezentovať ženy – líderky súčasnosti, a pritom inšpirovať ženské vzory budúcnosti."

Seriál spoločnosti CleverTap „Inšpiratívne ženy" nadväzuje na iniciatívu IWD 2020 pod názvom „rovnocenný svet je svet plný možností " a sústredí sa na budovanie rodovo rovného sveta prostredníctvom prezentácie úspechov žien, zvyšovania povedomia o predsudkoch a boja za rovnosť. V rozhovoroch uvidíme vizionárky, ktoré zastávajú vedúce pozície v oblasti marketingu, spoznáme ich púť, kariérne cesty a získame vhľad do súčasného stavu odvetvia. Vo video seriáli sa objaví:

-   Heather Redlingová, vedúci marketingu, LEGOLAND Dubaj
-   Olga Andrienková, vedúca globálneho marketingu, SEMrush
-   Purna Virjiová, manažérka globálnej angažovanosti, Microsoft
-   Meera Iyerová, vedúca marketingu, Medlife.com
-   K Sudhaová, viceprezidentka a líderka klientov, MindShare
-   Mohita Nagpalová, viceprezidentka marketingu, Hiver
-   Namrata Balwaniová, hovorkyňa a vedúca pre marketing, digitálnu komunikáciu, klientsku skúsenosť a digitálnu transformáciu a tiež mentorka pre startupy, Visiting Faculty

-   Claire Drumondová, vedúca obsahovej stratégie, Atlassian
-   Kriti, zakladateľka a generálna manažérka, DUbeat
-   Amy Bishop, vlastníčka a konzultantka digitálneho marketingu, Cultivative
-   Shafika Houcine, riaditeľka skupiny pre digitálnu komunikáciu a kanály, Etisalat 
-   Almitra Karnik, vedúca marketingu, CleverTap
-   Benu Aggarwal, prezidentka a zakladateľka, Milestone, Inc.

Nové rozhovory nájdete každý týždeň na webovej stránke spoločnosti CleverTap: clevertap.com/inspiringwomen. Diváci tu môžu tiež zdieľať svoje komentáre a zverejňovať otázky.

O spoločnosti CleverTap
CleverTap je popredná platforma pre zapojenie a udržanie divákov, ktorá pomáha značkám maximalizovať hodnotu používateľov v celom ich životnom cykle. Viac ako 8 000 spotrebiteľských značiek na celom svete vrátane spoločností Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell a Gojek verí firme CleverTap pri zapájaní a udržiavaní divákov a zvyšovaní dlhodobých príjmov. V pozadí spoločnosti CleverTap stoja popredné firmy s rizikovým kapitálom ako Sequoia India, Tiger Global Management, Accel a Recruit Holdings. Spoločnosť má sídla v San Franciscu, Seattli, Londýne, Singapure a Bombaji. Viac informácií nájdete na: clevertap.com alebo nás sledujte na LinkedIne a Twitteri.

Kontakty:

Charles Orlando
CleverTap
424-425-4384
[email protected]

Dana Gomez 
Walt & Company 
408-369-7200 
[email protected]

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