ClientLoyalty Launches Breakthrough B2B Relationship Management Platform to Mitigate Switching Costs and Churn
Unique technology merges feedback, sentiment and operational data to improve buyer and supplier relationships
CHICAGO, April 5, 2016 /PRNewswire/ -- ClientLoyalty, an Enterprise Relationship Management (ERM) software company, has just launched its new relationship management platform, designed specifically to address the 71% of organizations that are ready and willing to switch suppliers*.
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The platform hosts two solutions: Supplier Performance Management for buyers and Client Success Management for suppliers; engineered for businesses ranging from small to enterprise class.
"We designed these solutions from the perspective of providing both sides of a relationship with the most actionable data that they could use to improve relationships, efficiencies, engagements and revenues. The majority of Chief Procurement Officers and supplier managers need better tools to reduce risk and switching costs, while client managers need similar tools to grow business and reduce churn," says Kent Barnett, CEO of ClientLoyalty.
ClientLoyalty's unique technology fills several gaps not addressed by standard CRM and SRM solutions. The tools work together to cultivate proactive, real-time collaboration and management by analyzing direct feedback, social sentiment and operational data. These three pools of data collectively provide holistic insights never before available within the ERM space.
"ClientLoyalty's software has attracted interest from world-class organizations with complex value chains that realize the significant value from better measurement of their B2B relationships. It's the solution the market has been waiting for," says John A. Caltagirone, Executive Director, Supply and Value Chain Center Quinlan School of Business, Loyola University Chicago.
The software adapts industry accepted standards like Net Promoter System® (NPS®), Six Sigma, predictive analytics and benchmarking, and yields an Experience Rating from both parties' direct feedback, a Reputation Rating from indirect social and news sentiment, and a Performance Rating from operational data. It aggregates this data for an overall Loyalty Index allowing users to understand the health of the relationship.
After a successful beta program that included multinational corporations, the software is now available. Free 30-day trial, and 25% discount off an initial subscription, until 6/30.
* "Guide to Customer Centricity: Analytics and Advice for B2B Leaders," (Gallup, 2016).
About ClientLoyalty
ClientLoyalty is a software analytics company that optimizes relationships between suppliers and buyers. ClientLoyalty helps organizations continuously improve by analyzing direct feedback, social sentiment and operational data creating stronger bonds of loyalty and mitigating switching costs and churn. www.clientloyalty.com
Media Contact:
Steve Lundin
312-602-2434
SOURCE ClientLoyalty
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