CLIF® BAR Makes Two-Year Commitment as Sponsor for Honda LA Marathon

LOS ANGELES, Nov. 29, 2011 /PRNewswire/ -- The Honda LA Marathon just got an energy boost. Long-time sponsor, CLIF® BAR, has boosted its commitment with a two-year sponsorship for 2012 and 2013. CLIF BAR will provide Honda LA Marathon runners with an array of sports nutrition made with organic ingredients, including CLIF BAR energy bars, CLIF SHOT® Energy Gel and CLIF SHOT BLOKS® energy chews.  

"We're very excited to partner with the Honda LA Marathon for the next two years, expanding a relationship that's been in place for much of the past decade," said Brooke Donberg, field marketing manager for Clif Bar & Company. "This is one of the nation's great marathons, and we hope to help race participants achieve their goals, both during training and on race day."

CLIF BAR's participation extends beyond providing sports nutrition foods along the Marathon route. In the days prior to the event, experienced marathoners will be available at the CLIF BAR tent at the Honda LA Marathon Expo to provide tips for new runners on how to fuel up on race day and to hand out samples of their foods to attendees.

On race day - March 18, 2012 - the official CLIF BAR Pace Team will help runners reach their finishing time goals. Part coach, part friend and part mentor, these experienced long distance runners offer encouragement and advice while setting a steady pace for the 26.2 mile race. Those interested in the program can find more information and register at www.clifbar.com/play/pace_registration.

"CLIF BAR is a perfect fit for the Honda LA Marathon," said LA MARATHON LLC Chief Operating Officer Nick Curl. "We are particularly pleased to have such strong support from outstanding brands like CLIF BAR, who understand the Marathon's reach both in Los Angeles and across the country."

SOURCE Honda LA Marathon