CHICAGO, Oct. 12, 2011 /PRNewswire/ -- SourceLink, a leader in the $163 billion U.S. marketing services industry and a premier data-driven multichannel marketing services provider, announces the addition of Clif McDougall as Director of Business Development for SourceLink.
McDougall has nearly 20 years of experience in the direct marketing industry, sales, marketing and management with leading direct marketing organizations including Staples, Transcontinental Direct and Intellimail. Along with his passion for the industry, McDougall brings multichannel marketing expertise and a demonstrated track record of building key client relationships. He graduated from Texas Tech with a Bachelors of Science in Advertising.
"We are thrilled to have Clif join the SourceLink team. His knowledge and experience will strengthen our position and capabilities in the markets we serve and will help us to expand into new markets. Clif is well-versed in all aspects of multichannel marketing, as well as in the data analytics and digital print solutions we provide our clients. His practical experience brings immediate credibility to our clients and to other key business partnerships we have in the industry, helping us grow across all of our markets," said Brent Tartar, SourceLink VP of Sales.
SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink's analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in six U.S. locations. For more information, visit www.sourcelink.com.
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