ANN ARBOR, Mich., Sept. 22, 2016 /PRNewswire/ -- Democrat Hillary Clinton widens her lead in voter satisfaction over Republican Donald Trump, according to new poll data from the American Customer Satisfaction Index. The ACSI Presidential Election Survey shows Clinton surging to a 4-point lead, scoring 77 on a 100-point scale to 73 for Trump. The scores correspond to a voter share split of 50 percent to 39 percent in favor of Clinton.
"Applying an economic model of buyer choice to voters faced with a choice of two alternatives, voters will pick the candidate they expect will give them greater satisfaction, or utility," said Claes Fornell, ACSI founder and Chairman. "If voters are reasonably rational and follow their expectations, it would seem that Clinton has a large advantage over Trump."
The ACSI characterizes supporters as "strong" or "weak," depending on the gap in satisfaction between candidates. Clinton's strong supporters improve to 38 percent, from 35 percent last week. Trump's support drops to 28 percent strong supporters (from 30 percent) and 10 percent weak supporters (from 12 percent). Voters who gave the same marks to both candidates remain at 11 percent, suggesting that there is still opportunity for both candidates to convert support through higher satisfaction.
ACSI data show significant gains for Clinton among male voters over the last week. The only demographic with greater support for Trump is voters aged 55 and over.
A predictor of consumer behavior, the ACSI is applying its methodology to the presidential race to gauge voter preferences. The ACSI surveyed 881 registered voters nationwide between September 12 and September 16, 2016 for a total of 6,192 since the survey began on August 1, 2016. The margin of error is +/- 3 points for ACSI scores and +/- 3 percentage points for voter share. The ACSI Presidential Election Survey will report results weekly through Election Day. Visit our blog ACSIMatters.com for additional data and tables.
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No advertising or other promotional use can be made of the data and information in this release without the express prior written consent of ACSI LLC.
The American Customer Satisfaction Index (ACSI) is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States. The ACSI uses data from interviews with roughly 70,000 customers annually as inputs to an econometric model for analyzing customer satisfaction with more than 300 companies in 43 industries and 10 economic sectors, including various services of federal and local government agencies.
ACSI results are released throughout the year, with all measures reported on a scale of 0 to 100. ACSI data have proven to be strongly related to a number of essential indicators of micro and macroeconomic performance. For example, firms with higher levels of customer satisfaction tend to have higher earnings and stock returns relative to competitors. Stock portfolios based on companies that show strong performance in ACSI deliver excess returns in up markets as well as down markets. At the macro level, customer satisfaction has been shown to be predictive of both consumer spending and GDP growth.
ACSI and its logo are Registered Marks of the University of Michigan, licensed worldwide exclusively to American Customer Satisfaction Index LLC with the right to sublicense.
SOURCE American Customer Satisfaction Index