Club Jarritos - Now Brings More Brands, Giving Consumers a Greater Chance to Earn Great Prizes
EL PASO, Texas, March 11 /PRNewswire/ -- Club Jarritos, the loyalty program that has redeemed more than a quarter million points, offers an even greater opportunity to redeem caps for prizes. Consumers of the popular fruit flavored softdrinks will find points under the caps of Sangria Senorial and Sidral Mundet as well as Jarritos, Mineragua, and Jarritos Kids brands.
All popular flavors and sizes will have points under the cap that qualify for Club Jarritos® and great rewards. Thirsty drinkers will be able to turn in their bottle caps and enjoy such sweet rewards as Western Union® Money Wise cards, Xbox consoles, Karaoke machines, flat screen TVs and others.
The promotion is supported on national Spanish-language radio, newspaper, magazines, internet, and through alternative media. Full details are available on line at the Club Jarritos bilingual website (www.clubjarritos.com) and in stores with displays of Club Jarritos.
"This promotion is gaining lots of momentum. We have more than 250,000 points redeemed, we have thousands of happy consumers, and now we are including more brands, more points, more prizes, and more excitement. We've placed points under the caps of all of Jarritos®, Mineragua™, Jarritos Kids™, Sangria Senorial & Sidral Mundet soft drinks," said David Flynn, Marketing Director of Novamex. Flynn added that the program was a big "difference maker" in the market in 2009. "Consumers want value, they want to spend their money wisely. With the quality of our softdrink brands already established, a rewards program is just icing on the cake for them."
Club Jarritos has been well received in the market. "This program has been a big success for us. We supported it in more than 2,000 stores in 2009 in the West division, and with all the noise on local radio and newspapers we saw that our customers came in looking for the promotion. The rewards are easy to cash in, so our customers are happy, which makes me happy," said Silvia Quiroz, chief buyer of Cardenas Markets stores. I can't tell you how excited we are that Club Jarritos will now include all these great brands. It gives customers more value whether they prefer Jarritos or Mineragua or Sangria Senorial or even Sidral Mundet!"
Ricardo Figueroa, Novamex Western Sales Director said "across the board we see that this loyalty program not only rewards the consumer but also our valued retail partners. Many of them have been asking me 'is Club Jarritos coming back?' And it's great to be able to go back and tell them that it's not only back but it's bigger and better!"
As a leader in the market, the Novamex drinks brands continue to not only provide value to its consumers, but also innovative promotions which are embraced by the retail community. More than 60 different SKUs are participating in this promotion making it hard to miss in grocery stores around the country.
About Novamex
Novamex is the business leader in the marketing of authentic Mexican beverages and foods in the U.S. With a network of more than 50,000 points of distribution coast to coast, Novamex manages the marketing of brands that are category leaders in Mexico and recognized by Mexican-American consumers in the U.S.
SOURCE Novamex
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