Clydesdales, Cockatoos and Capuchin Monkeys Agree: 'No Animals Were Harmed'(R) in Super Bowl Ads

American Humane Association, the Exclusive Authority Behind the 'No Animals Were Harmed' End Credit, Verified Animal Safety in Super Bowl Commercials

DENVER, Feb. 8 /PRNewswire-USNewswire/ -- Sunday might have been a tough day for the Colts, but it was a great day for frogs, dogs, Clydesdales, elephants and other creatures featured in some of the eagerly awaited Super Bowl ads.

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Americans were treated to nine commercials that featured a wide array of animals, including a hyena, leopard, woodchuck, bull, cockatoo, Capuchin monkey, chickens, frogs, snakes, horses and dogs. And while these ads placed many animals in comical situations, most advertisers made sure that Certified Animal Safety Representatives™ from American Humane's Film & TV Unit were on the set to ensure that the animals were safe during filming.

The advertisements monitored by American Humane included spots from some of the biggest brands in the world, including Coca-Cola, Budweiser and Volkswagen. In each case, the advertiser worked closely with American Humane's highly trained safety representatives to ensure the safety of the animals in the production.  

"Thanks to decades of leadership from American Humane, film and television directors, producers and actors rely on American Humane to ensure the safety of animal actors," said Karen Rosa, vice president of American Humane's Film & TV Unit in Los Angeles. "The fact that so many advertisers are calling on our services shows that across our society, there is recognition of the importance of the human-animal bond and the safety of animals."

Rosa noted that most TV networks will not air a commercial featuring an animal without American Humane's sign-off letter stating that the production did not harm any animals.

American Humane is a 133-year-old organization dedicated to preventing cruelty to children and animals.  American Humane has exclusive authority to grant the "No Animals Were Harmed" end-credit disclaimer seen at the end of movies and television shows. All domestic productions working under the Screen Actors Guild (SAG) and American Federation of Television and Radio Artists (AFTRA) agreements are required to inform American Humane when using animal actors.

About American Humane

Founded in 1877, the American Humane Association is the only national organization dedicated to protecting both children and animals. Through a network of child and animal protection agencies and individuals, American Humane develops policies, legislation, curricula and training programs to protect children and animals from abuse, neglect and exploitation. The nonprofit organization, headquartered in Denver, raises awareness about The Link® between violence to people and violence to animals, as well as the benefits derived from the human-animal bond. American Humane's office in Los Angeles is the authority behind the "No Animals Were Harmed"® end-credit disclaimer on film and TV productions, and American Humane's office in Washington, D.C., is an advocate for child and animal protection at the federal and state levels. The American Humane® Certified farm animal program is the nation's original independent certification and labeling program for humanely raised food. American Humane meets the strong, comprehensive standards of the Better Business Bureau's Wise Giving Alliance, has been awarded the Independent Charities of America's "Best in America" Seal of Approval, has met the stringent standards for financial efficiency and accountability required by the American Institute of Philanthropy to qualify as a Top-Rated Charity, and has received a 3-star rating from Charity Navigator, America's premier independent charity evaluator. Visit www.americanhumane.org to learn more.

SOURCE American Humane Association