Coachella Welcomes NEW Always Pocket Flexfoam As its First-Ever Festival-Approved Period Care For Girls On-The-Go

NEW Always Pocket Flexfoam provides portability and superior protection in a tiny pack, ensuring confidence for all your flow-on-the-go moments, at this year's hottest festivals and beyond #AlwaysInMyPocket

CINNCINNATI, March 19, 2025 /PRNewswire/ --By providing big protection that fits directly in your pocket, NEW Always Pocket Flexfoam is the must-have addition to your period care routine and all your flow-on-the-go moments. And to celebrate the official launch, Always and Tampax are partnering to take over Coachella 2025 as the festival's first-ever period care partner!

Experience the full interactive Multichannel News Release here: https://www.multivu.com/always-discreet/9322351-en-coachella-welcomes-new-always-pocket-flexfoam-festival-approved-period-care

With 1 in 4 Coachella attendees estimated to have their period during the festival¹, Always and Tampax will host an on-site activation to help attendees confidently and comfortably flow-on-the-go with its portable, mini products, Always Pocket Flexfoam and Tampax Compact. Festivalgoers can visit the on-site activation – House of Flow – during both weekends of the festival from April 11 through April 13, and April 18 through April 20th.

"We are so excited to be the first-ever festival-approved period care partner of Coachella," says Balaka Niyazee, Senior Vice President and General Manager of NA Feminine Care at Procter & Gamble. "Always Pocket Flexfoam and Tampax Compact will be available for all at our on-site activation and stocked within the bathrooms, ensuring festivalgoers can confidently flow-on-the-go throughout the weekend, without limitations."

Now available, NEW Always Pocket Flexfoam provides a full-sized Flexfoam pad with up to zero leak, zero feel, and zero bunching that comes in a tiny pack for all her on-the-go needs!

"For over 40 years, Always has been championing girls' confidence, bringing superior period protection and innovation," says Niyazee. "With the launch of NEW Always Pocket Flexfoam, we're aiming to revolutionize the period care routine for the on-the-go lifestyle, so no matter what she's wearing, or where she's going, she can do it with the confidence she's protected."

As the latest addition to the Flexfoam product line, NEW Always Pocket Flexfoam enables you to experience portability with its tiny pouch design and resealable wrapper while offering the innovative Flexfoam technology for up to 100% leak-free protection.

Available for purchase at all major retailers, please visit www.Always.com to learn more about NEW Always Pocket Flexfoam.

For further information, please contact the Always PR team at [email protected].

About Always^®
Always^®, the world's leader in period protection, offers a wide range of period care pads, liners and underwear designed to fit different body types, period flows and preferences. The Always line of period products includes Always Infinity™ Flexfoam, Always Ultra Thin, Always Maxi, Always Radiant, Always ZZZ and Always Liners. Always is on a mission to help stop the drop in confidence girls experience at puberty. For over 40 years, Always has been empowering girls globally, bringing superior period protection and period education to millions of puberty-aged girls. Please visit www.always.com for more information.

About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always^®, Ambi Pur^®, Ariel^®, Bounty^®, Charmin^®, Crest^®, Dawn^®, Downy^®, Fairy^®, Febreze^®, Gain^®, Gillette^®, Head & Shoulders^®, Lenor^®, Olay^®, Oral-B^®, Pampers^®, Pantene^®, SK-II^®, Tide^®, Vicks^®, and Whisper^®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

Notes to Editors

Sources

1 About 20-25% of women are typically menstruating at any given time, and with over 50% of the festival's 650,000 attendees being women, 81,250 women likely on their period at any given time.

Contacts
Tori Brown
MSL Group
[email protected]

SOURCE Procter and Gamble