Coastal Orthopedics Unveils New Website, New Brand

New Interactive Features Encourages Patients To Stay Awhile

Oct 13, 2010, 15:33 ET from Coastal Orthopedics

BRADENTON, Fla., Oct. 13 /PRNewswire/ -- The advent of the Internet has allowed people to take charge of their health like never before.  In fact, a recent survey by About.com, showed 68% of respondents conducted research by consulting websites prior to a visit with their physician. Coastal Orthopedics recognized that many medical websites were not patient friendly, and to respond to the continuing trend, today officially launched a newly designed site to serve as a premier health resource for patients.

"The Internet allows consumers to educate themselves on possible diagnosis and treatment options available, but we can't emphasize enough that the information should not be used in lieu of a proper diagnosis and treatment plan from a physician," said Dr. Arthur Valadie of Coastal Orthopedics.  "Instead we encourage patients to educate themselves as a way to have an informed dialogue with their practitioner."

The new CoastalOrthopedics.com includes an extensive health library with simple-to-use interactive animation and 3D imaging to help patients better understand illnesses, injuries and procedures. Users can also get answers to nearly any question about their joints, bones, muscles or pain. Other features include social media quick links, online reservation forms, patient testimonials, as well as opportunities to participate in clinical research trials.

As part of their on-going campaign, Health in High-Def, Coastal has incorporated campaign messages, slogans, and new logo into the website. By integrating Health in High-Def and new website features, Coastal hopes the initiative will increase the general public's health IQ, and encourage people to get active about their health, both in mind and body.  

"We wanted our site to emphasize the fact that Coastal is different than any other orthopedic or pain medicine practice in the area and that the care we offer to our patients is comprehensive and unique," said Coastal Orthopedics chief executive officer, Paul M. Duck. "Not only did we want our site to be an educational resource, but also an easy to navigate forum to allow patients access to paperwork and scheduling, all from the comfort of home."

About Coastal Orthopedics & Sports Medicine/Pain Management

Coastal Orthopedics has been serving the Sarasota-Bradenton area for over thirty years. In addition to five offices and two surgery centers each servicing Florida's West Coast, Coastal Orthopedics' staff of 17 board-certified and fellowship trained physicians and surgeons provide patients with the very latest in pain and orthopedic treatment technology.  The company strives to repair and heal injuries relating to the entire musculoskeletal system. With a world-renowned staff of physicians and surgeons ranging in specialty care in sports medicine, joint replacement, pain management and rehabilitation, patients can be treated for athletic injuries as well as restoration of function and activity through non-surgical, physician-guided strengthening, therapy, medications, injections, and stretching. For more information visit www.coastalorthopedics.com.

SOURCE Coastal Orthopedics



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