Cobra Enhances AURA(TM) Camera & Driving Hazard Database

Directional Alerts and Expanded Speed Traps Notifications Available on New 2010 Radar Models

Jan 05, 2010, 06:00 ET from Cobra Electronics Corporation

CHICAGO, Jan. 5 /PRNewswire-FirstCall/ -- Cobra Electronics Corporation (Nasdaq: COBR) today announced new enhancements to its exclusive AURA(TM) Camera & Driving Hazard Database, furthering its position as the leading global warning system for photo-enforcement. Cobra's IntelliScope(TM) feature now provides directional alerts when approaching a photo-enforced intersection or area. In addition, the Known Speed Trap locations have been expanded to include all 50 states and Canada.



The IntelliScope enhancement now includes audio directional alerts for upcoming photo-enforced areas, providing the driver with a more accurate location of the camera and additional situational awareness when driving. For those drivers who only want be notified of immediate threats, they can now choose to be only notified of those threats in the precise direction of travel.

"We know that everyone has different alert preferences when driving," said Tony Mirabelli, senior vice president of marketing and sales for Cobra. "Now people have the option to select how they want to be notified of upcoming threats."

Another enhancement to the AURA database for 2010 is the expanded coverage of Known Speed Traps. Coverage is now available in all 50 states including Alaska and Hawaii and throughout Canada. Known Speed Trap notifications alert drivers to intersections and areas known to be under regular radar surveillance.

The AURA Camera & Driving Hazard Database stores GPS coordinates of speed and red light cameras and driving hazards. Users can access this database online and download daily updates 24 hours a day, 7 days a week. By simply connecting the GPS Locator via USB, AURA subscribers synchronize the coordinates for the most current and accurate camera and dangerous intersection alerts. Drivers can also add up to 1,000 location-based alerts to ensure that they are alerted to temporary or moveable driving threats.

Dedicated professional research teams working out of Cobra's Chicago-based world headquarters and in its European offices manage the AURA database. Cobra has succeeded in developing a systematic verification process to minimize false alerts and establish the most dependable database on the market. In North America, Cobra verifies 100 percent of the database's speed and red-light cameras and dangerous intersections by communicating directly with municipal police departments, traffic bureaus, state transportation agencies and proprietary data partners to guarantee that every single alert is accurate. Cobra also works to ensure the most comprehensive database of speed traps, accident hotspots, high-risk zones, and congestion change cameras in North America and Europe.

These enhanced features are included on the 2010 Cobra XRS 9970G and the XRS 9550G and optional on the XRS 9965 (requires additional purchase). These new radar detectors are $379.95, $199.95 and $279.95 respectively and will be available in March 2010. For more information on Cobra, visit, follow Cobra on Twitter at or become a fan at

About Cobra Electronics

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at Follow Cobra on Twitter at or become a fan at

SOURCE Cobra Electronics Corporation