COCKTAILS AND THE CATWALK COLLIDE WITH THE U.S. LAUNCH OF BUZZBALLZ' VIRAL BUZZBAGZ COLLECTION, JUST IN TIME FOR NEW YORK FASHION WEEK
Collectible designer-worthy bags launch stateside in celebration of the brand's newest flavor innovation, Dirty Shirley
LOUISVILLE, Ky., Sept. 10, 2026 /PRNewswire/ -- BuzzBallz is giving fans and fashionistas what they didn't know they needed: more Ballz at this year's New York Fashion Week. To celebrate the launch of its newest limited-edition flavor, Dirty Shirley, the brand is bringing its viral BuzzBagz collection, originally launched in the UK last winter, stateside for the first time ever.
Inspired by bag fashion across the ages, this limited-edition collection brings BuzzBallz' signature unexpected and epic flair fans have come to know and love to the fashion world. Quiet luxury? Never heard of her.
The BuzzBagz collection is serving up 10 limited-edition designs inspired by iconic fashion silhouettes throughout the years, including the addition of two brand new designs special to the U.S market. Priced at $100, each bag packs plenty of attitude and just enough space to tuck your BuzzBallz inside. Because securing the "It Bag" of the season shouldn't break the bank.
"After the excitement around their UK debut last year, bringing BuzzBagz stateside for New York Fashion Week felt like the perfect way to celebrate our newest Dirty Shirley flavor and give fans an iconic way to show off their BuzzBallz fandom. It's cocktails meets ballzy couture," shared Jess Scheerhorn, President of BuzzBallz.
Because Dirty Shirley is the reason for the celebration, she's getting two BuzzBagz of her own. With colors and design details inspired by the newest limited-edition flavor cues — bursting with juicy cherry, bright lemon-lime citrus and a smooth, buzzy finish — the two looks take Dirty Shirley from cocktail to catwalk.
"Dirty Shirley isn't a flavor that was meant for a quiet debut. It's bold, playful and nostalgic with a twist, and BuzzBagz bring that same attitude into the fashion world," added Scheerhorn.
Fans 21+ will have two limited opportunities to score a BuzzBagz of their own. First, BuzzBallz will pop up just off Canal Street in New York City on Tuesday, September 15th at 45 Lispenard Street beginning at 3PM EST, giving fashion week crowds a chance to snag the season's roundest statement piece. In late September a final full collection will drop via the official BuzzBallz TikTok Shop. Keep an eye on BuzzBallz' social channels for all the details. Each bag will be sold for $100.
You don't need to score a bag to get a taste of what inspired it. Fans 21+ can find Dirty Shirley BuzzBallz nationwide in 200ml (suggested retail price of $3.99 + applicable tax) and Biggie/1.75mL (suggested retail price of $19.99 + applicable tax) sizes for a limited time at participating retailers. Sweet, juicy and made without the fizz, Dirty Shirley brings a fun twist to a throwback favorite that's ready for nights out, parties and anywhere the good times are flowing.
For all the latest BuzzBallz updates, visit www.buzzballz.com and follow the brand on Instagram and TikTok for all the details about how to score a BuzzBagz this September.
About BuzzBallz
Since its founding in 2009, BuzzBallz has been a leader of innovation and originality in the ready-to-drink cocktail industry. The #1 selling single serve premixed cocktail brand in the U.S., BuzzBallz's iconic round shape and bold, bar-strength offerings are perfect for today's grab and go lifestyle. Serving over a dozen flavors including Lime 'Rita, Chili Mango, Berry Cherry Limeade, Lotta Colada, and more, BuzzBallz is on a mission to reinvent happy hour. Learn more at: www.buzzballz.com.
Please drink responsibly. BuzzBallz, Available in Spirit, Wine & Malt, 15% Alc/Vol, BuzzBallz LLC., Carrollton, TX
SOURCE Sazerac
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