Coding and marking equipment market 2023-2027: A descriptive analysis of five forces model, market dynamics, and segmentation - Technavio

NEW YORK, Feb. 7, 2023 /PRNewswire/ -- According to Technavio, the global coding and marking equipment market size is estimated to grow by USD 1,352.38 million from 2022 to 2027. The market is estimated to grow at a CAGR of 6.78% during the forecast period. Moreover, the growth momentum will accelerate. APAC will account for 41% of the market's growth during the forecast period. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. For more insights on the market, request a sample report

Coding and marking equipment market - Five forces
The global coding and marking equipment market is fragmented, and the five forces analysis covers– 

• Bargaining power of buyers 
• The threat of new entrants
• Threat of rivalry
• Bargaining power of suppliers
• Threat of substitutes
• For an interpretation of Porter's five forces model – Buy the report!

Coding and marking equipment market – Customer landscape 

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Coding and marking equipment market - Segmentation assessment

Segment overview
Technavio has segmented the market based on product (CIJ printing and coding, laser coding and marking, TIJ printing, DOD printing, and others) and end-user (food and beverage, healthcare, industrial, and others). 

• The CIJ printing and coding segment will account for a significant share of the market's growth during the forecast period. CIJ printing and coding use several CIJ inks to print on various types of packaging materials. They offer high-quality prints owing to their high drop ejection frequency. They are used for coding and marking glass and plastic bottles, aluminum cans, cartons, and paperboard. Many companies use CIJ printers in their manufacturing lines owing to their advantages and applications. These factors will drive the growth of this segment during the forecast period.

Geography overview
Based on geography, the global coding and marking equipment market is segmented into APAC, Europe, North America, Middle East and Africa, and South America. The report provides actionable insights and estimates the contribution of all regions to the growth of the global coding and marking equipment market.

• APAC is estimated to account for 41% of the growth of the global market during the forecast period. China and India are the key contributors to the market growth in the region, as they have numerous manufacturing-focused companies. These countries have low-cost resources and high demand for consumable products. Hence, many companies have opened their manufacturing companies in these countries. Moreover, the rise in the number of SMEs and the growth of the electronics sector in India and China are likely to drive the regional market's growth.

Download a sample report

Coding and marking equipment market – Market dynamics
Key factor driving market growth

• The increasing need for product traceability is driving the growth of the market.
• Packaging companies are using technologies such as barcodes, RFID, QR codes, and data matrix codes for tracking and tracing products.
• Data matrix codes enable manufacturing companies to automatically identify and track products such as cars, trucks, and bikes during their life cycle.
• The codes and marks play a key role in various industries such as food and beverage, aerospace, healthcare, retail, and automotive.
• Therefore, the increasing need for product traceability will drive the demand for coding and marking equipment.

Leading trends influencing the market 

• The equipment leasing business model a key trend in the market.
• This model helps organizations deploying coding and marking equipment save on capital costs.
• Leasing simplifies the coding and marking process, as it lowers running costs such as maintenance cost, servicing cost, and disposal cost.
• This model does not require direct investments in equipment, preserves working capital, and frees up cash flow for other business activities. As a result, it is mainly preferred by SMEs.
• Such factors will further support the market growth during the forecast period.

Major challenges hindering market growth

• The high operational cost will challenge the market growth during the forecast period.
• The total cost of ownership of coding and marking equipment is high.
• Upfront costs include various capital costs such as initial investment, material handling cost, and installation cost.
• Coding and marking equipment is crucial to any process line. Hence, any downtime can lead to production loss.
• Therefore, the adoption of the equipment among SMEs is low, which will hinder the market growth.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this coding and marking equipment market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the coding and marking equipment market between 2023 and 2027
• Precise estimation of the size of the coding and marking equipment market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the coding and marking equipment market across APAC, Europe, North America, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of coding and marking equipment market vendors

Gain instant access to 17,000+ market research reports. 

Technavio's SUBSCRIPTION platform

Related Reports:

The commercial refrigeration equipment market is estimated to grow at a CAGR of 7.4% between 2022 and 2027. The size of the market is forecasted to increase by USD 17,886.21 million. This report extensively covers market segmentation by product (walk-in coolers, display cases, refrigerator for drinks, and ice-making machines), end-user (retail, restaurants, hotels, and catering units), and geography (APAC, North America, Europe, Middle East, and Africa, and South America).

The handling and lifting equipment market is estimated to grow at a CAGR of 4.08% between 2022 and 2027. The size of the market is forecasted to increase by USD 18.2 billion. This report extensively covers market segmentation by application (e-commerce, automotive and railway, food and beverages, aviation, and others), product (cranes, forklifts, conveyor systems, and hoists), and geography (APAC, Europe, North America, South America, and the Middle East and Africa).

Browse for Technavio's industrials market reports

Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global coding and marking equipment market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global coding and marking equipment market 2017 - 2021 ($ million)

• 4.2 Product Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.3 End User Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – End User Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 CIJ printing and coding - Market size and forecast 2022-2027 
• Exhibit 34: Chart on CIJ printing and coding - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on CIJ printing and coding - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on CIJ printing and coding - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on CIJ printing and coding - Year-over-year growth 2022-2027 (%)

• 6.4 Laser coding and marking - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Laser coding and marking - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Laser coding and marking - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Laser coding and marking - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Laser coding and marking - Year-over-year growth 2022-2027 (%)

• 6.5 TIJ printing - Market size and forecast 2022-2027
• Exhibit 42: Chart on TIJ printing - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on TIJ printing - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on TIJ printing - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on TIJ printing - Year-over-year growth 2022-2027 (%)

• 6.6 DOD printing - Market size and forecast 2022-2027
• Exhibit 46: Chart on DOD printing - Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Data Table on DOD printing - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Chart on DOD printing - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on DOD printing - Year-over-year growth 2022-2027 (%)

• 6.7 Others - Market size and forecast 2022-2027
• Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 6.8 Market opportunity by Product 
• Exhibit 54: Market opportunity by Product ($ million)

7 Market Segmentation by End-user

• 7.1 Market segments 
• Exhibit 55: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 56: Data Table on End-user - Market share 2022-2027 (%)

• 7.2 Comparison by End-user 
• Exhibit 57: Chart on Comparison by End-user
• Exhibit 58: Data Table on Comparison by End-user

• 7.3 Food and beverage - Market size and forecast 2022-2027
• Exhibit 59: Chart on Food and beverage - Market size and forecast 2022-2027 ($ million)
• Exhibit 60: Data Table on Food and beverage - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Chart on Food and beverage - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Food and beverage - Year-over-year growth 2022-2027 (%)

• 7.4 Healthcare - Market size and forecast 2022-2027
• Exhibit 63: Chart on Healthcare - Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on Healthcare - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on Healthcare - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Healthcare - Year-over-year growth 2022-2027 (%)

• 7.5 Industrial - Market size and forecast 2022-2027
• Exhibit 67: Chart on Industrial - Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on Industrial - Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on Industrial - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on Industrial - Year-over-year growth 2022-2027 (%)

• 7.6 Others - Market size and forecast 2022-2027
• Exhibit 71: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by End-user 
• Exhibit 75: Market opportunity by End-user ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 76: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 77: Chart on Market share by geography 2022-2027 (%)
• Exhibit 78: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 79: Chart on Geographic comparison
• Exhibit 80: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 81: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027 
• Exhibit 85: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 North America - Market size and forecast 2022-2027
• Exhibit 89: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 93: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.7 South America - Market size and forecast 2022-2027
• Exhibit 97: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.8 China - Market size and forecast 2022-2027
• Exhibit 101: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.9 US - Market size and forecast 2022-2027
• Exhibit 105: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 106: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 109: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 110: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 111: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027
• Exhibit 113: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 114: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 115: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 116: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 Japan - Market size and forecast 2022-2027
• Exhibit 117: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 118: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 119: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 120: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 121: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 122: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 123: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 124: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 125: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 126: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 127: Matrix on vendor position and classification

• 12.3 ATD Ltd. 
• Exhibit 128: ATD Ltd. - Overview
• Exhibit 129: ATD Ltd. - Product / Service
• Exhibit 130: ATD Ltd. - Key offerings

• 12.4 BestCode 
• Exhibit 131: BestCode - Overview
• Exhibit 132: BestCode - Product / Service
• Exhibit 133: BestCode - Key offerings

• 12.5 Brother Industries Ltd. 
• Exhibit 134: Brother Industries Ltd. - Overview
• Exhibit 135: Brother Industries Ltd. - Business segments
• Exhibit 136: Brother Industries Ltd. - Key news
• Exhibit 137: Brother Industries Ltd. - Key offerings
• Exhibit 138: Brother Industries Ltd. - Segment focus

• 12.6 Danaher Corp. 
• Exhibit 139: Danaher Corp. - Overview
• Exhibit 140: Danaher Corp. - Business segments
• Exhibit 141: Danaher Corp. - Key news
• Exhibit 142: Danaher Corp. - Key offerings
• Exhibit 143: Danaher Corp. - Segment focus

• 12.7 Dover Corp. 
• Exhibit 144: Dover Corp. - Overview
• Exhibit 145: Dover Corp. - Business segments
• Exhibit 146: Dover Corp. - Key news
• Exhibit 147: Dover Corp. - Key offerings
• Exhibit 148: Dover Corp. - Segment focus

• 12.8 Engage Technologies Corp. 
• Exhibit 149: Engage Technologies Corp. - Overview
• Exhibit 150: Engage Technologies Corp. - Product / Service
• Exhibit 151: Engage Technologies Corp. - Key offerings

• 12.9 Hitachi Ltd. 
• Exhibit 152: Hitachi Ltd. - Overview
• Exhibit 153: Hitachi Ltd. - Business segments
• Exhibit 154: Hitachi Ltd. - Key news
• Exhibit 155: Hitachi Ltd. - Key offerings
• Exhibit 156: Hitachi Ltd. - Segment focus

• 12.10 Inkjet Inc. 
• Exhibit 157: Inkjet Inc. - Overview
• Exhibit 158: Inkjet Inc. - Product / Service
• Exhibit 159: Inkjet Inc. - Key offerings

• 12.11 ITW Marking and Coding 
• Exhibit 160: ITW Marking and Coding - Overview
• Exhibit 161: ITW Marking and Coding - Product / Service
• Exhibit 162: ITW Marking and Coding - Key offerings

• 12.12 Keyence Corp. 
• Exhibit 163: Keyence Corp. - Overview
• Exhibit 164: Keyence Corp. - Product / Service
• Exhibit 165: Keyence Corp. - Key offerings

• 12.13 Matthews International Corp. 
• Exhibit 166: Matthews International Corp. - Overview
• Exhibit 167: Matthews International Corp. - Business segments
• Exhibit 168: Matthews International Corp. - Key offerings
• Exhibit 169: Matthews International Corp. - Segment focus

• 12.14 MULTIVAC Sepp Haggenmuller SE and Co. KG
• Exhibit 170: MULTIVAC Sepp Haggenmuller SE and Co. KG - Overview
• Exhibit 171: MULTIVAC Sepp Haggenmuller SE and Co. KG - Product / Service
• Exhibit 172: MULTIVAC Sepp Haggenmuller SE and Co. KG - Key offerings

• 12.15 Pro Mach Inc. 
• Exhibit 173: Pro Mach Inc. - Overview
• Exhibit 174: Pro Mach Inc. - Product / Service
• Exhibit 175: Pro Mach Inc. - Key offerings

• 12.16 REA Elektronik GmbH 
• Exhibit 176: REA Elektronik GmbH - Overview
• Exhibit 177: REA Elektronik GmbH - Product / Service
• Exhibit 178: REA Elektronik GmbH - Key offerings

• 12.17 SATO Holdings Corp. 
• Exhibit 179: SATO Holdings Corp. - Overview
• Exhibit 180: SATO Holdings Corp. - Business segments
• Exhibit 181: SATO Holdings Corp. - Key offerings
• Exhibit 182: SATO Holdings Corp. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 183: Inclusions checklist
• Exhibit 184: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 185: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 186: Research methodology
• Exhibit 187: Validation techniques employed for market sizing
• Exhibit 188: Information sources

• 13.5 List of abbreviations 
• Exhibit 189: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio