Coffee And Caramel Collide With Launch Of New Caramelizio Grand Cru For Nespresso VertuoLine

NEW YORK, March 9, 2015 /PRNewswire/ -- To celebrate the one-year anniversary of the innovative VertuoLine system, Nespresso, the worldwide pioneer and reference in premium single-serve coffee, introduces Caramelizio – the first large-cup coffee addition to the VertuoLine Grands Crus range. Caramelizio joins two of the most popular coffee flavors, Vanilla and Hazelnut, in the Nespresso permanent range of VertuoLine Grands Crus.

The revolutionary VertuoLine system, the first Nespresso machine that brews both American style large-cup coffee and authentic espresso, launched in 2014. Designed to appeal to the American coffee drinker, the VertuoLine Grands Crus range already features two flavor varieties – Vanizio (Vanilla) and Hazelino (Hazelnut). With the launch of Caramelizio, Nespresso rounds out their flavored Grands Crus with another popular coffee flavor – Caramel – allowing American coffee lovers to indulge in a variety of delightfully sophisticated tastes.   

"Caramelizio is an important launch for Nespresso as we expand our VertuoLine range to appeal to the coffee-drinking preferences of our American consumers," said Guillaume Le Cunff, President, Nespresso USA. "With knowledge of how American consumers are enjoying their coffee, we intend to further expand the range to meet their needs and deliver the quality and taste Nespresso is known for in both large-cup and espresso offerings."

Nespresso coffee experts have perfectly balanced lightly roasted Brazilian and Central American Arabica beans, sourced from the world's top 1-2% of coffee, with the delicate notes of caramelized sugar and subtle scents of vanilla. Caramelizio has an intensity of six, on the Nespresso scale of one to twelve. Caramelizio, and all VertuoLine Grands Crus, features the Nespresso signature crema. The rich, generous crema is the sign of a world-class coffee and represents unprecedented quality.

Caramelizio is available in the U.S. starting March 2015 at Nespresso Flagship Boutiques (New York, Miami, Boston, San Francisco, Beverly Hills, Dallas, Newport Beach and Tysons Corner), Nespresso Boutique-in-Shop locations, through the Nespresso Club (1.877.964.6299) and at www.nespresso.com. A sleeve of Caramelizio, which includes ten single-serve capsules, will sell for $11.00.

For more information please contact:
Allison Moore
Nespresso USA
646.658.3847
[email protected]

Naomi Ballah
Weber Shandwick
212.445.8355
[email protected]  

About Nestle Nespresso SA
Nestle Nespresso SA is the pioneer and reference for highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in 62 countries and has more than 10,500 employees. In 2014, it operated a global retail network of over 400 exclusive boutiques. For more information, visit the Nestle Nespresso corporate website: www.nestle-nespresso.com.

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SOURCE Nespresso USA

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