AUSTIN, Texas, May 16, 2016 /PRNewswire/ -- CognitiveScale, the provider of machine intelligence-powered Cognitive Clouds, has been included in the list of "Cool Vendors" in the "Cool Vendors in Retail, 2016"1 report by Gartner, Inc.
According to the Gartner report, "Competitive advantage in digital business will be fueled by the various ways in which algorithms are being deployed and are creating new opportunities, now and in the future."
ENGAGE for Commerce aggregates a customer's digital footprint including digital interactions, purchase history and social signals, to create a 360 view of their style, preferences, and shopping behavior even if they are anonymous. The cloud includes "learning agents," or pre-trained machine learning algorithms that continuously and securely build a deep understanding of each consumer. It reasons over their digital interactions, i.e. observed behavior with ever changing product catalogs, user reviews, pricing, and contextual information such as occasions, trends, weather and other socio-economic signals.
CognitiveScale is powering an ENGAGE for Commerce cloud for some of the largest omni-channel retailers in the world. As part of its transformation into a Cognitive business, one of the largest global retailers will unveil a new generation of shopping experiences for their customers. Some of the leading global retailers across apparel, grocery, and department stores are also beginning their cognitive journey with ENGAGE for Commerce.
"We believe our inclusion in the Cool Vendor report by Gartner validates our mission to use cognitive computing to revolutionize engagement in omni-channel commerce," said Nij (Neeraj) Chawla, Chief Product Officer at CognitiveScale. "At a time when retailers struggle to retain customers and differentiate, ENGAGE for Commerce infuses existing retailer sites and mobile applications with a Digital Brain that accurately understands what each individual customer likes or dislikes, what they will want next, and delivers new 'wow-me' micro-experiences throughout their shopping journey."
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
CognitiveScale delivers a new class of machine intelligence powered cognitive cloud software that revolutionizes customer engagement, decision-making and productivity for shoppers, patients, financial clients, and employees. Our industry optimized cognitive cloud software is helping Global 2000 leaders actively discover, learn, and act from complex, multi-structured Dark Data, i.e. data that is uncollected, neglected, or underutilized.
CognitiveScale was founded in 2013 by senior leaders from IBM Watson and is led by highly successful serial entrepreneurs and software executives. The company has won numerous awards, including being named as a 2016 Gartner Cool Vendor, a Frost and Sullivan 2015 Visionary Innovation Leader, and a CRN 2015 Top 10 Cool Cloud Company. It has also been featured in prominent publications including Forbes, Wall Street Journal, and Harvard Business Review. The company is headquartered in Austin, Texas, has offices in UK and India and is privately funded by The Entrepreneurs Fund IV and IBM, among others.
For more information on the company, please visit us at cognitivescale.com and follow @cognitivescale on Facebook, Twitter and LinkedIn.
1 Gartner "Cool Vendors in Retail, 2016" by Kelsie Marian, Miriam Burt, Robert Hetu, Joanne Joliet, Frances Karamouzis, April 28, 2016.
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