Cohn & Wolfe's Sustainability Practice Adds AngelPoints and Priority GreenPark

Dec 07, 2010, 15:11 ET from Cohn & Wolfe

SAN FRANCISCO, Dec. 7, 2010 /PRNewswire/ -- Cohn & Wolfe announced today that its Global Sustainability Practice added AngelPoints and Priority GreenPark to its growing international roster. Representing initiatives in corporate social responsibility and sustainability software, and electric car parking services, the two new clients demonstrate the practice's strategy of growth through B2B and consumer initiatives.

AngelPoints (www.angelpoints.com) has been the leading Web-based platform for corporate social responsibility and sustainability for the past 10 years, and understands that an engaged and purpose-driven work force is the key to successful companies. AngelPoints provides intuitive, innovative software that helps companies mobilize the collective power of their employees to amplify their positive impact on the world.  AngelPoints' SaaS solution promotes, tracks and then reports on employee activities like volunteering, donating to causes, and personal sustainability programs.  More than 2,000,000 people worldwide who have collectively logged more than 10,000,000 volunteer hours have used AngelPoints.

As communications partner, Cohn & Wolfe will work with key media, analysts and influencers across traditional and digital media to build buzz and broaden awareness for the company among target audiences and key stakeholders.

Priority GreenPark (PGP), a subsidiary of Priority Parking, seeks to transform the parking industry by converting all of Priority Parking's facilities to sustainable, environmentally-responsible assets. In November, the company will unveil the first commercial, consumer-ready station in San Francisco, the first of its kind in one of the most environmentally-conscious cities in the world.

"Every day more and more people make decisions to become more environmentally-conscious consumers and employees," said Annie Longsworth, Global Sustainability Practice leader for Cohn & Wolfe. "AngelPoints and Priority GreenPark are examples of companies that are turning their commitment to sustainable business practices and services into market leadership. We're excited to use our expertise to help establish them as pioneers in the burgeoning sustainability sector."

Cohn & Wolfe was one of the first PR agencies to offer a full-service global sustainability practice. Most recently, the agency was identified by independent analyst, Verdantix, as one of only four agencies "verging on leadership" in sustainability communications.  Over the years, Cohn & Wolfe has worked with many of the world's most recognizable green brands including Tom's of Maine, Whole Foods and Seventh Generation. Its annual Green Brands survey – now in its sixth year – has become the foremost study of consumers' perception of green practices in business, their level of involvement in improving the state of the environment, and which brands they think are best at being green. For more information, visit: www.cohnwolfe.com/en/practices/sustainability/

About Cohn & Wolfe

Founded in 1970, Cohn & Wolfe is a global communications agency driven by a culture of innovation. We build brands and corporate reputations through an uncompromising commitment to creativity.  And our strategic approach unearths fresh, relevant insights leading to communications solutions that deliver measurable business success.  Cohn & Wolfe's award-winning brand marketing work and world-class digital media campaigns have attracted top brands around the world—clients who crave a deeper, more dynamic connection with their customers and stakeholders. The agency has more than 1,000 employees in 50 offices across North America, EMEA, and Asia. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), one of the world's largest communications services group.

SOURCE Cohn & Wolfe



RELATED LINKS

http://www.cohnwolfe.com/en/practices/sustainability