Coldwater Creek Premium Stores Across the U.S. Invite Women from Coast to Coast to Style Up For Success

Proceeds from the Five Day, Fall Fashion Based Fundraiser to Benefit Dress for Success Worldwide

Sep 14, 2011, 14:38 ET from Coldwater Creek

NEW YORK, Sept. 14, 2011 /PRNewswire/ -- Coldwater Creek, a national, leading retailer of quality fashion for women, is hosting a nationwide fall fashion fundraiser - Style Up For Success - to benefit Dress for Success Worldwide.  The five day event, running September 15th through September 19th in every Coldwater Creek premium store across the U.S., encourages all women to stop in to their local Coldwater Creek and try on clothes from the brand's new, wear-to-work collection as a fun and stylish way to make a real difference in the lives of disadvantaged women.

Coldwater Creek's Style Up For Success is a simple program that will have far reaching benefits for women throughout the country who Dress for Success serves and no purchase is necessary to take part.  For every piece of its new, wear-to-work collection customers try on at their local premium stores from September 15th - 19th, Coldwater Creek will donate $1 to Dress for Success Worldwide (minimum of $25,000, maximum of $50,000).  Shoppers will also have the opportunity to enter to win all new looks for a year from Coldwater Creek.

"As a kick-off to the fall fashion season, we're so proud to be leading a partnership program with Dress for Success that is all about women helping women," said Jill Brown Dean, President and Chief Merchandising Officer of Coldwater Creek.  "Style Up For Success allows us to connect across the country with local women who share the same passion we have in a united effort.  They do the trying on, which allows us to do the giving.  It's a perfect partnership for a great cause."

For more information on Style Up For Success, please visit your local Coldwater Creek premium store or visit www.coldwatercreek.com.  

About Coldwater Creek

Founded in 1984, and headquartered in Sandpoint, Idaho, Coldwater Creek is a leading specialty retailer of women's apparel, gifts, jewelry and accessories. The company sells its merchandise through a growing number of premium retail stores throughout the country, its own direct-mail catalogs and its e-commerce web site at www.coldwatercreek.com.

About Dress for Success

Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 110 cities in 12 countries. To date, Dress for Success has helped more than 600,000 women work towards economic independence. Visit www.dressforsuccess.org to learn more.

SOURCE Coldwater Creek



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