Cole Haan Launches GrandPrø Tennis
'Lighten Up' this Spring with Cole Haan's New Dual Gender GrandPrø Tennis Shoe
NEW YORK, May 5, 2016 /PRNewswire/ -- Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is excited to launch its newest dual gender collection, GrandPrø Tennis. The shockingly light GrandPrø Tennis shoe is a vintage-inspired sneaker, updated with a thoroughly modern operating system. What it lacks in weight, it makes up for in style.
Utilizing proprietary Grand.ØS technology, GrandPrø Tennis delivers an innovative spin on a classic silhouette. Grand.ØS is an operating system designed to drastically reduce weight, mimic the foot's natural flexibility, offer dynamic breathability and provide responsive cushioning for maximum comfort. Weighing in at just 5.6 ounces, the extraordinary women's GrandPrø is nearly half the weight of the ordinary court shoe (weight based on women's leather court shoe in a size 6 and may vary based on style, material and size), while the men's is one third less than the average leather court shoe, weighing in at 8.8 ounces (based on a men's leather court shoe in a size 8.5 and may vary based on style, material and size). This collision of craft, style and engineering is Elegant Innovation.
"There's one thing we want to convey about this product: try it on. It is shockingly light in weight and remarkable in cushioning and comfort. This sneaker will blow your mind. The GrandPrø is an instant classic American tennis sneaker and it delivers on every principal of our Grand.ØS platform in every way," said David Maddocks, Cole Haan's Chief Marketing Officer and General Manager of Business Development.
Coinciding with the launch, Cole Haan is releasing a multi-channel campaign, entitled "Lighten Up Your Game". The new campaign embodies the light-hearted spirit and lifestyle of GrandPrø Tennis, offering demonstrations of the shoe's extraordinary lightness. The campaign imagery features weight comparisons with the GrandPrø Tennis Shoe versus a variety of fun items, including a bloody mary (with or without booze), tennis balls, a model airplane, a small coffee and even baby chicks. After all, the GrandPrø Tennis Shoe is light as feather.
The GrandPrø Tennis Collection is available now on ColeHaan.com and in Cole Haan Stores.
GrandPrø Tennis:
Women's GrandPrø Tennis Shoe, $130 - $150
Available in Black, White Optic, Silverfox, Roccia Snake Print Blossom and Dusk Blue
Men's GrandPrø Tennis Shoe, $130 - $150
Available in Black, Optic White, Silverfox, Woodbury Handstain and Blazer Blue Handstain
About Cole Haan
Cole Haan LLC, with its Global Headquarters in Greenland, New Hampshire and Creative Center in New York City, is an iconic American lifestyle accessories brand and retailer of premium men's, women's and children's footwear, handbags, leather accessories, outerwear and eyewear. Cole Haan stands for its commitment to craftsmanship, timeless style and design innovation. For more information, visit ColeHaan.com and follow @ColeHaan
For more information, contact:
Kimry Blackwelder, Cole Haan
Phone: +1 (212) 763-3060
E-mail: [email protected]
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SOURCE Cole Haan
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