Cole Haan Puts Customers At The Wheel With In-Store Driving Shoe Customization

NEW YORK, May 20, 2014 /PRNewswire/ -- Cole Haan, the iconic American designer and retailer, opens The Driver Shop, allowing consumers to add their unique style to Cole Haan's Grant Driver for men and women. The first service of its kind, The Driver Shop rolls out in six retail locations, offering personalization of the driving moccasin with several accessories in dozens of colors. And for a limited-time only, Colehaan.com will be offering limited-edition customized drivers, inspired by the spirit of our favorite American cities.

"In a world obsessed with purely digital customization, we took a unique analog approach to creating an experience for our customers to have some fun and create their very own personal driving shoes," said David Maddocks, Chief Marketing Officer of Cole Haan.

In stores, accessories are available at stations where on-site "mechanics" will outfit Cole Haan Drivers to customer specifications by appointment or while customers wait—or they can return later to pick them up.

Customization choices include leather and cord laces, kilties, tassels, knots and metal aglets. Leather laces come in a variety of colors, or for a sportier look consumers can choose cord. Laces can be left natural or finished with one of three options: barrel knots, tassels or metal aglets. For those who want to add a nod to their golfing origins, kilties are available in a colorful array.

The Driver Shop is available online and the customization service is available at Cole Haan Flagship stores in New York, Boston, Chicago, and Atlanta as well as other select locations. Laces, tassels, aglets and cording are $5 each, while kilties are $10 each. The Grant Driver base shoes range from $148-$168. For more information and store locations, please visit ColeHaan.com/customdrivers.

Cole Haan is encouraging customers to visit The Driver Shop, then share a picture of their own signature style with them on Facebook or Instagram @ColeHaan, using #TheDriverShop for a chance to be featured as our weekly 'Style Driver.'

About Cole Haan:

Cole Haan LLC, with its Global Creative Center in New York City, is an iconic American designer and retailer of premium men's and women's footwear and bags, outerwear, eyewear and accessories with a commitment to craftsmanship, timeless style and design innovation. For more information, visit ColeHaan.com and follow @ColeHaan.

For more information, contact:
Kimry Blackwelder, Cole Haan
Phone: +1 (212) 763-3060
E-mail: [email protected]

Photo - http://photos.prnewswire.com/prnh/20140519/89158

SOURCE Cole Haan