Cole Haan Unveils "The Art of Elegant Innovation" Campaign
Cole Haan Features the World Trade Center Oculus As Backdrop For Spring 2016
Cole Haan Features the World Trade Center Oculus As Backdrop For Spring 2016
NEW YORK, March 7, 2016 /PRNewswire/ -- Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is excited to announce its Spring 2016 campaign, The Art of Elegant Innovation, shot by Sebastian Kim. This season, the brand celebrates extraordinary design achievement by pairing New York architectural wonder, the World Trade Center Oculus, with the brand's pinnacle design innovation: ZerøGrand.
Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7765351-cole-haan-elegant-innovation/
This campaign marks the first time a brand has shot at the World Trade Center Oculus,
also known as the WTC Transportation Hub, a testament to Cole Haan as the true proponent of elegant innovation through the lens of art, design and architecture. The Oculus was designed by the notable Santiago Calatrava. It is a visually stunning yet incredibly functional work of art and was created to mobilize hundreds of thousands of commuters daily. Evoking the elegance and strength of the hub, Cole Haan's ZerøGrand collection uses proprietary Grand.OS technology to offer consumers and commuters alike an experience that is astonishingly lightweight, adaptively flexible, responsively cushioned and dynamically breathable. This authentic collision of craft, style and engineering is elegant innovation.
Cole Haan taps into its multi-year partnership with the New York City Ballet, featuring ballerinas Sara Mearns, Megan Fairchild and Gretchen Smith as the key subjects of the campaign. Serving as the perfect storytellers to convey the brand's message, "The Art of Elegant Innovation", their choreographed movement is analogous to both architecture and the ZerøGrand collection, as these dancers exude a remarkable and noteworthy mix of elegance and strength. They are joined for the first time by male New York City Ballet dancers Craig Hall and Adrian Danchig-Waring to showcase Cole Haan's dual-gender ZerøGrand collection.
"Being able to shoot at a world renowned site, that holds such a special place in New Yorkers hearts, gave me such a sense of pride to be part of this campaign. The Art of Elegant Innovation celebrates and combines the beauty of New York with architecture, artistry and craftsmanship. I am honored to help bring that to life," said Sara Mearns, New York City Ballet dancer.
The core values that unite this stunning choreography, architecture and innovation of ZerøGrand are woven seamlessly throughout the still imagery and accompanying content series: classic heritage, modern relevance and fearless reinvention. By exploring these parallels between New York City Ballet dancers and the Oculus, Cole Haan highlights the key ZerøGrand product for the season, including an array of footwear, outerwear, eyewear and jewelry.
"Cole Haan is a practitioner of Elegant Innovation. By shooting at Calatrava's magnificent once-in- a-century masterpiece that is the World Trade Center Transportation Hub, we continue to tell our brand's story. We are humbled and delighted to pioneer the use of this landmark as a backdrop to our products and our partners from the New York City Ballet," said David Maddocks, Cole Haan's Chief Marketing Officer and General Manager of Business Development.
These new styles debuting in Spring 2016 include the Women's ZerøGrand Perforated Trainer, Women's ZerøGrand Stagedoor Sneaker and Men's ZerøGrand Perforated Sneaker. The new ZerøGrand silhouettes embody the integration of innovation and craftsmanship in a wholly engineered product that represents one complete idea through and through. The Spring 2016 collection is available on ColeHaan.com and in Cole Haan Stores
Additionally, to view this still imagery and video that embodies the inspiration behind the collaboration, visit ColeHaan.com during the official launch on Monday March 7, 2016.
About Cole Haan
Cole Haan LLC, with its Global Headquarters in Greenland, New Hampshire and Creative Center in New York City, is an iconic American lifestyle accessories brand and retailer of premium men's, women's and children's footwear, handbags, leather accessories, outerwear and eyewear. Cole Haan stands for its commitment to craftsmanship, timeless style and design innovation. For more information, visit ColeHaan.com and follow @ColeHaan.
About New York City Ballet
New York City Ballet is one of the foremost dance companies in the world, with a roster of over 90 dancers and an unparalleled repertory of modern masterpieces. The Company was founded in 1948 by the legendary choreographer George Balanchine and arts patron Lincoln Kirstein, and quickly became world-renowned for its athletic, contemporary style, and a repertory of original ballets that has forever changed the face of classical dance. Now under the direction of Ballet Master in Chief Peter Martins and Executive Director Katherine Brown, NYCB is committed to promoting creative excellence and nurturing a new generation of dancers and choreographers. For more information, visit www.nycballet.com.
For more information, contact:
Kimry Blackwelder, Cole Haan
Phone: +1 (212) 763-3060
E-mail: [email protected]
SOURCE Cole Haan
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