Colgate® Optic White® Partners with Latina Influencer and Celebrity Make-Up Artist to Share Hottest Summer Style and Beauty Trends
Leading Whitening Oral Care Brand Taps Latina Influencer Daniela Ramirez and Celebrity Make-Up Artist Crystal Gossman to Share High Impact Trends for a Designer Smile™
MIAMI, April 20, 2016 /PRNewswire/ -- Colgate® Optic White®, along with popular Latina influencer, Daniela Ramirez of Nany's Klozet, and hair and make-up artist, Crystal Gossman have shared this summer's High Impact style and beauty trends to highlight seamless styles and your Designer Smile™.
"During spring 2016 fashion week, there were many emerging beauty trends seen on the runway," said Ramirez, part of Colgate Optic White's Designer Smile™ Squad. "Bright blue eye shadow, 'no-makeup' makeup with a subtle bronzer, and even plum to dark lipstick — which is usually more of a fall makeup trend — all really stood out."
Gossman adds, "To ensure that your hair matches the season and is on trend, I would suggest getting a shorter cut and incorporating lighter color." The artist who has worked with many celebrities continues by stating, "somber, ombre or balayage are my summer go-to's, with many clients opting for honey or caramel colors to complement their summer glow."
To finalize the look, the trendsetters emphasized how beauty comes from within and highlighted the best way to make an impact this summer – a dazzling white smile. Ramirez states, "For me, your smile is your best accessory. I use Colgate Optic White High Impact White toothpaste and I've seen it whiten my teeth by up to four shades, in just six weeks!"
More summer beauty trends can be found by following @OpticWhite on Instagram and @SonrisaColgate on Twitter. For more style and beauty tips, follow Daniela Ramirez's channel, Nany's Klozet, on Twitter and Instagram.
About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance. For more information about Colgate-Palmolive's global business, visit the Company's web site at www.ColgatePalmolive.com. To learn more about Colgate® Bright Smiles, Bright Futures™, Colgate's global oral health education program, please visit www.colgatebsbf.com.
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SOURCE Colgate-Palmolive
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