Colgate® Optic White® Sponsors Latin GRAMMY® Acoustic Sessions in Los Angeles
New Partnership with The Latin Recording Academy® Reinforces Commitment to Embracing Latino Heritage Through Music
NEW YORK, Aug. 24, 2015 /PRNewswire/ -- Colgate® Optic White® announces its inaugural partnership with The Latin Recording Academy® to present the Los Angeles edition of the highly-acclaimed Latin GRAMMY® Acoustic Sessions taking place in September and featuring exclusive performances by Latin GRAMMY-winners.
"As a smile's best accessory, Colgate has been instrumental in the sponsorship of many red carpet events," said Carla Kelly, General Manager, Colgate-Palmolive Multicultural Marketing. "We know music is a strong passion point for Latinos because it's a way to celebrate Latin culture and we're excited to continue to establish better relationships with this important event in the Latin community."
The Latin GRAMMY Acoustic Sessions are nationally recognized as the only Latin music concert series that gives guests an up-close and personal experience with today's most talented Latin musicians. The invitation-only event will feature beauty and fashion bloggers along with Colgate Optic White Chicas Blogueras, Kika Rocha and Daniela Ramirez, who will give @SonrisaColgate fans an inside look at this unique event through social media content. For more exclusive content and an unprecedented opportunity to win VIP passes for the show, fans are invited to follow Kika and Daniela on their social channels, @kikarochamoda and @nanysklozet, respectively.
For the past two years, Colgate Optic White has hosted beauty bars at myriad red carpet affairs, reminding fans that a smile is the best accessory and encouraging them to showcase their beautiful smiles through the brand's social channels. Through its partnership with former Latin GRAMMY nominee Leslie Grace, the brand is excited to invite fans to be part of this new experience.
To get live updates from the Latin GRAMMY Acoustic Sessions and see all of the #SonrisaBrillante looks and brilliant smiles, follow @SonrisaColgate on Twitter.
About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on oral care, personal care, home care and pet nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world, under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate-Palmolive's global business, visit the Company's website at www.Colgate.com. To learn more about Colgate Bright Smiles, Bright Futures®, Colgate's global oral health education program, please visit http://www.colgatebsbf.com.
The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation™. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow us at: Twitter, Facebook , Instagram, Vine, Periscope, YouTube, Pinterest, Google+ and Tumblr.
SOURCE Colgate-Palmolive
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