Colgate Total® Introduces New Daily Repair Toothpaste

New Formula Addresses Early Damage to Teeth and Gums

Jul 16, 2015, 09:00 ET from Colgate-Palmolive

NEW YORK, July 16, 2015 /PRNewswire/ -- Colgate is proud to announce a new addition to the Colgate Total® portfolio, Colgate Total® Daily Repair Toothpaste. This new toothpaste helps reverse early damage1 to teeth and gums for better oral health.

With the new Colgate Total® Daily Repair Toothpaste, consumers are encouraged to be proactive about their oral health. The toothpaste contains a multi-active formula that helps repair early teeth and gum damage1 before many may even know it exists. Consumers who add the new toothpaste to their daily oral care routine will benefit from stronger enamel and healthier gums.

Colgate Total® Daily Repair Toothpaste re-mineralizes weakened enamel to help prevent cavities and strengthen teeth. Additionally, the toothpaste kills bacteria that causes gingivitis to promote healthy gums and protect against cavities, plaque and tartar. Finally, it also whitens teeth and freshens breath.

"Many consumers wait until they see visible signs of teeth and gum damage before they act," said Philip Durocher, Vice President and General Manager, U.S. Oral Care Marketing, Colgate-Palmolive. "With Colgate Total® Daily Repair Toothpaste, consumers are able to take the important first step towards better oral health - there's no need to wait until it will be too late."

Colgate Total® Daily Repair Toothpaste is available in a 4.0oz and 5.8oz tube at mass retail, drug and grocery stores nationwide. For more information on the Colgate Total® portfolio of products, visit www.colgatetotal.com.

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance. For more information about Colgate's global business, visit the Company's web site at colgatepalmolive.com. To learn more about Colgate's global oral health education program, Bright Smiles, Bright Futures™, please visit colgatebsbf.com.

About Colgate Total® Products
The Colgate Total® line features a broad portfolio of products that provide a range of oral care benefits.  Each product has a formula that helps improve the health of your mouth, to make you confident you are taking better control of your oral care.  Colgate Total® toothpaste has an antibacterial formula clinically proven to actively fight plaque germs for 12 hours. It is the only toothpaste both approved by the U.S. Food and Drug Administration (FDA)* and accepted by the American Dental Association to fight plaque and gingivitis. Colgate Total® toothpaste also is the number-one toothpaste recommended most by dentists and hygienists.

*Colgate Total® toothpaste is approved through the New Drug Application process to help prevent plaque, gingivitis and cavities. Not approved for the prevention or treatment of serious gum disease or other diseases

1 Reverses early gum issues by helping prevent gingivitis; remineralizes enamel damage to strengthen teeth and help prevent cavities.

SOURCE Colgate-Palmolive



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