LOS ANGELES, Feb. 16, 2016 /PRNewswire/ -- Collab (www.collabcreators.com), the premier Los Angeles-based digital content studio and social influencer network, announced that it has appointed Eric Jacks as Chief Strategy Officer. The addition of Jacks will help accelerate growth while strengthening the company's strategy, market position, and operations.
Formerly Head of the Entertainment and Intellectual Property group at Rogers & Cowan and former Agent managing Global Brand Partnerships as part of CAA's Lifestyle Talent division and Digital Content team, Eric brings extensive experience developing multi-platform, branded-entertainment initiatives and original content strategies.
Jacks will also oversee all industry relationships between brands, agencies and entertainment partners as Collab continues its rapid growth trajectory. He will expand upon Collab's strategic multi-platform partnerships, help grow the roster of talent, and monitor the competitive landscape in global markets.
Prior to CAA, Jacks served in various Executive Producer and Senior Account and Strategy roles at a variety of agencies and marketing companies, including Broadcast.com, which Yahoo! acquired in early 2000. As Executive Producer of Entertainment at Yahoo!, Jacks was at the forefront of the digital content evolution, witnessing it mature into the billion dollar industry it is today.
"Collab has a unique opportunity as it develops and delivers original content and IP with top talent and brands across a variety of platforms," said Jacks. "I look forward to working with the executive team to advance Collab's growth by providing discerning clients with creative and innovative content solutions that drive measurable results."
Jacks' on-boarding highlights Collab's rapid growth in discovering and growing social media talent. From providing asset protection services, in-house production support, and brand integrations, Collab has paved the way for mobile video creators to pursue social media entertainment as a professional career. Their roster of brand clients includes HP, IAC, Dunkin Donuts, Converse, Pepsi, Comedy Central, MTV, Honda, Ford, Ubisoft, and Amazon Studios.
"We're thrilled to welcome Eric Jacks to the Collab team. Eric brings extensive digital and traditional media experience and key brand and agency relationships that will help grow Collab's brands division and drive even more opportunities for the creators in our network," said Tyler McFadden, Co-CEO of Collab.
Collab is one of the leading multi-platform creator development studios working with rising video creators. They use proprietary software and analytics to develop talent and help build their audiences across all social channels, while collaborating with select creators and brands to produce premium shows for TV and OTT platforms. In 2013, Collab pioneered a system that allowed Vine Stars to monetize their Vines for the first time. Their mission is to boost the digital entertainer economy and make the lives of independent creators easier. Collab's network includes over 350 of the top social influencers reaching 450MM+ fans and representing billions of views per month. Their in-house content team also develops and produces original IP including projects for Spike, the NFL Player's Association and Spotify to name a few.
Collab is co-founded by digital video veterans The McFadden Bros., James, Tyler, and Will. Also on-board the executive team is Collab COO, Soung Kang. With offices in Los Angeles and Korea, Collab employs a team of over 60 globally. For more information, visit www.collabcreators.com.
Director of Communications, Collab