NEW YORK, May 1, 2019 /PRNewswire/ -- Independent digital content studio Collab announced today that it has helped its partner content creators and rightsholders worldwide surpass the $100 million mark in earnings.
Collab helped its partners reach this milestone by handling licensing and rights management, as well as working with brands and agencies directly on behalf of talent to source partnership deals. In January 2019, Collab launched an ad sales unit to further enhance monetization of its creators' content by enabling them to receive higher cost-per-thousand (CPM) rates for ads.
As a Comscore rated top ten YouTube partner, Collab averages nearly eight billion monthly views across that and other platforms. On YouTube, Collab has averaged 55% year-on-year growth in average watch time over the past three years (2015 - 2018). In addition to working with some of the top talent on YouTube, including, David Dobrik, Eh Bee Family, Jason Nash, DanMattSmith, Gabbie Hanna and Familia Diamond, Collab operates several of its own YouTube channels including Dumb Genius and Funny Pet Videos.
The $100 million in Collab partner revenues includes life-changing sums to leading influencers. For example, comedian Marlon Webb signed with Collab in 2014 and says his first licensing checks enabled him to move from Boston to Los Angeles to pursue an acting career. Digital rights management payments to creators and rightsholders can reach as high as $30,000 a month, not including revenue derived from a creator's YouTube channel and brand sales earnings, which can push some monthly earnings to six figures.
Popular content creator Jason Nash says, "I've been working with Collab for years and honestly I couldn't ask for a better partner. They have supported me in growing my audience and transforming the revenue – they're the experts."
Collab was founded in 2012 by brothers Tyler, James and Will McFadden, who produced comedy content on YouTube. Having experienced, first-hand, the issue of piracy, the McFaddens launched Collab and developed proprietary software to help content producers protect their creations from copyright violations and receive the financial compensation that was rightfully theirs.
Today, Collab also provides a full suite of support services including photoshoots, graphic design, video metadata, sales of brand sponsorships and hosting of acting and improv classes. These classes, along with Collab's writing workshops, have helped some of YouTube's top talent improve their skills and form new partnerships. YouTube talent David Dobrik and Jason Nash, for example, were in the same Collab improv class and graduated from the program together. Their partnership, The Vlog Squad, is one of the most successful on the platform.
Collab, by design, has maintained a streamlined portfolio of creators that numbers approximately 400 people, enabling the company to provide individualized service and have its staff screen every single video before it goes live.
About Collab (www.collab.inc)
Collab is an independent digital entertainment studio. Since Collab's launch in 2012, it has amassed one of the largest cross-platform content networks in the world, working with and supporting a small group of the most successful content creators across YouTube, Instagram, Facebook and other platforms. In September 2018, ComScore started tracking Collab and immediately recognized it as a top 10 YouTube partner in the U.S. Collab's content generates nearly seven billion video views every month.