Collective Bias Appoints Dan Vanchieri as Chief Revenue Officer

BENTONVILLE, Ark., March 25, 2015 /PRNewswire/ -- Collective Bias, a leading shopper social media company, announced today the appointment of Dan Vanchieri as Chief Revenue Officer. Vanchieri will oversee Collective Bias' sales teams and revenue strategy development. He will play a strategic role in bringing the company's new technology products to today's increasingly social and digital marketplace.

"Dan's expertise working with retailers and consumer package goods companies will be a key driver in our future growth," said Bill Sussman, President and CEO of Collective Bias. "Every day, more companies are turning to social influencers to achieve their marketing objectives. Dan will lead the delivery of our proprietary social and digital media products to customers looking to drive engagement at a specific retailer."

Vanchieri brings over 16 years of experience in digital media, technology sales and revenue strategy development. Most recently, he was SVP of National Sales at MyWebGrocer. In this role Vanchieri built and led the consumer package goods sales practice that provides digital media solutions and data insights to advertisers. Previously, he led strategic development and revenue generation for MySpace at Fox Interactive Media, and executed online sales strategies for various e-commerce and Fortune 500 Companies at Microsoft.

Vanchieri has also held various sales and management positions at innovative, first-in-their-sector companies. They include Claria Corporation, a behavioral targeting pioneer, and LinkShare Corporation, one of the first affiliate marketing technology platforms on the web.

"I'm very impressed by the explosive growth Collective Bias has experienced and look forward to helping the company get to the next level," said Dan Vanchieri. "Collective Bias excels in two strategic areas – social influence and digital shopper marketing.  I see incredible opportunities for brands and retailers to significantly amplify their ROI using our proprietary community of influencers and best-in-class analytics platform."

Vanchieri will be based out of Collective Bias' New York City office.

About Collective Bias

Collective Bias is the only shopper social media company that reimagines shopper marketing through organic, social content. We use engaging, real life stories to generate not just impressions, but engagement and increased retail sales for retailers and brands across multiple verticals. Based in Bentonville, Arkansas, with satellite offices in New York City, Chicago, Minneapolis, San Francisco, Cincinnati and London, Collective Bias was named one of Forbes' "Most Promising Companies" three years in a row and listed in the "Inc. 5000."

Social Fabric® is Collective Bias' proprietary community of nearly 3,000 shopping-focused influencers with an aggregate multichannel reach in excess of 130 million. For more information, please visit Collectivebias.com or find us on Facebook and Twitter.

Media Contacts:
Liz Dyer
Collective Bias
[email protected]
479-414-5819

Sydney Fiorentino
SHIFT Communications
[email protected]
617-779-1875

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SOURCE Collective Bias

Related Links

http://collectivebias.com/