Collective Bias Bolsters Shopper Marketing Capabilities with New Service Offerings for Community Members and Brands

BENTONVILLE, Ark., March 5, 2014 /PRNewswire/ -- Collective Bias, a social shopper media company, today launched a number of new service offerings and programs that together will make it easier for social influencers and brands to develop social shopper marketing campaigns that drive sales and product engagement. As the company continues to experience 100 percent year-over-year growth, these new programs extend growth opportunities to the entire Collective Bias community and include the following:

• ColectivaLatina – ColectivaLatina is a new community of influencers within the Collective Bias Social Fabric that are focused on producing high-quality content with the Hispanic shopper in mind. This niche network now allows advertisers to reach general market influencers in addition to the key Hispanic target. Comprised of several hundred Hispanic shopper experts with a combined reach of over 12 million viewers, the ColectivaLatina community creates stories in both Spanish and English for brands and retailers seeking bilingual and multicultural social media content marketing campaigns. Through the creation of content with cultural relevance, ColectivaLatina brings new opportunities for brands to connect directly with a community that seeks social content for inspiration and to drive their purchase decisions.
• Social Fabric University (SoFabU) – SoFabU is a new online university for social influencers who are part of the Collective Bias Social Fabric community. The program's expert-level curriculum and online resources help bloggers who are in the business of blogging create the high-quality stories that brands are looking for and that consumers like to read. With classes focused on tactics like SEO optimization, plug-in installation, monetization, marketing and best practices for working with brands, this continuing education program helps Social Fabric's high-qualified community members increase influence, enhance content and grow their businesses. Classes are free and available to all Social Fabric members.
• SoFabChats – As Twitter parties become an increasingly important part of any shopper marketing campaign, Collective Bias' new SoFabChats Twitter party platform offers brands everything needed to ensure their events are a success. Key features include an easy-to-access calendar of upcoming events, a pre-event landing page to identify chat participants and a locked-in hashtag, ensuring every tweet is part of the conversation. For brands, the platform offers unique branding opportunities, an announcement bar to drive further engagement and extensive analytics for measuring event participation and engagement.

"Our company was founded on the idea that brands and retailers can work together with social influencers to produce engaging content that delights shoppers and transforms the buying experience," said Bill Sussman, CEO of Collective Bias. "We are thrilled to be able to offer programs that increase our community reach and empower our members to create the unique and engaging stories that brands and retailers need to impact sales."

For more information on the latest shopper marketing capabilities from Collective Bias, visit www.collectivebias.com.

About Collective Bias
Collective Bias is the first social shopper media company that weaves together organic social content with engaging, real-life stories to generate millions of impressions, increased share of voice, SEO and retail sales for brands and retailers. Top brands such as Tyson, Nestle and Duane Reade rely on Collective Bias to sell their stories socially. Based in Bentonville, Arkansas, with satellite offices in New York City, Chicago, Minneapolis, San Francisco, Toronto and London, Collective Bias was named one of America's Most Promising Companies by Forbes.

Social Fabric® is Collective Bias' proprietary community of nearly 3,000 shopping-focused influencers with an aggregate multichannel reach in excess of 80 million. For more information, please visit Collectivebias.com or find us on Facebook and Twitter.

Contact:
Mailena Urso
Collective Bias
[email protected]
479-414-5819

Ben Shannon
SHIFT Communications
[email protected]
617-779-1886

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SOURCE Collective Bias