Collective Bias Delivers Guaranteed Engagement For Social Influencer Marketing Campaigns

BENTONVILLE, Ark., May 4, 2015 /PRNewswire/ -- Collective Bias, a leading shopper social media company, announced today that all clients will receive guarantees on how social influencer marketing campaigns will perform before campaign dollars are invested. Through its new Guaranteed Engagement offering, Collective Bias brings a unique level of confidence to the online marketing world.

"With our advanced analytics and extensive experience in the shopper social media space, we can now accurately predict how client campaigns will perform before they spend a dime," said Bill Sussman, CEO of Collective Bias. "This takes the guesswork out of social media marketing for our customers.  Collective Bias commits to drive engagement with a brand's content that is both measurable and impactful."

For the past several years, Collective Bias has amassed and analyzed the content and social interactions of more than 80 million monthly viewers for the world's biggest brands. This unique data set has allowed the Company to create its unique Guaranteed Engagement offering, which can accurately predict engagement across each social network, content type, product category and demographic. The offering includes the following capabilities:

• Pre-determined ROI – Allows clients to accurately see how much engagement a campaign will generate so they can better determine ROI before marketing dollars are spent.
• Amplification Rate – New metric that provides insights on how engaging content is and the likelihood it will be shared and viewed by third party audiences.
• Social Conversation Reporting– Shows marketers the impact of content through social conversations, not just page views. New social reporting features include:
  • Brand and Retailer Mentions Over Time – Shows clients how often their brand is mentioned across social, and which retailer is mentioned alongside the brand, resulting in more focused campaigns.
  • Sentiment Analysis – Monitors how campaigns are impacting brand sentiment over time.
  • Social Theme Tracking – Shows how consumers are engaging socially when it comes to purchase intent, promotion, price, availability and more.

"Collective Bias' advanced engagement guarantee shows confidence in their network of content creators and analytics capabilities, and is an extremely valuable feature for our Shopper Marketing efforts," said Tanner Hobin, Digital Shopper Marketing Manager at Nestle Purina Pet Care. "By guaranteeing engagement, we are now better equipped to forecast and evaluate our social shopper programs before activation and through campaign completion."

Guaranteed Engagement is now available to early-access clients, and will be generally available for all clients this summer. For more information on Guaranteed Engagement, visit www.collectivebias.com.

About Collective Bias

Collective Bias is the only shopper social media company that reimagines shopper marketing through organic, social content. We use engaging, real life stories to generate not just impressions, but engagement and increased retail sales for retailers and brands across multiple verticals. Based in Bentonville, Arkansas, with satellite offices in New York City, Chicago, Minneapolis, San Francisco, Cincinnati and London, Collective Bias was named one of Forbes' "Most Promising Companies" three years in a row and listed in the "Inc. 5000."

Social Fabric® is Collective Bias' proprietary community of nearly 3,000 shopping-focused influencers with an aggregate multichannel reach in excess of 130 million. For more information, please visit Collectivebias.com or find us on Facebook and Twitter.

Media Contacts:
Mailena Urso
Collective Bias
[email protected]
479-414-5819

Sydney Fiorentino
SHIFT Communications
[email protected]
617-779-1875

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SOURCE Collective Bias