BENTONVILLE, Ark., Oct. 27, 2015 /PRNewswire/ -- Collective Bias, the leader in shopper social media, today expanded the reach and power of its 5,000-strong social influencer marketing platform with the launch of new video and Instagram offerings as well as Influencer AccuRank – an innovative analytics tool that guarantees campaign engagement for advertisers across social networks.
Influencer AccuRank is a patent-pending algorithmic technology offering that identifies and predicts how an influencer will perform for specific brands and retailers. It allows Collective Bias to guarantee engagement for advertisers across all social media channels.
"We're sitting on a treasure trove of social media engagement data, which can now be used to predict the performance of influencer campaigns in a way that's simply never been done before," said Bill Sussman, CEO of Collective Bias. "Marketers are hungry for standards and measures in influencer marketing, and we're leading the way with Influencer AccuRank."
AccuRank analyzes everything from buying habits to content consumption, allowing Collective Bias to design influencer campaigns that ensure the most advanced distribution of content to drive increased traffic and sales at a particular retailer. To do so, Collective Bias applies more than 40 million social interactions from its database to give brands effective, engaging content and amplify it across multiple demographics, including age, gender and race -- from males and millennial moms to Latinos.
In addition to Influencer AccuRank, Collective Bias has launched new influencer products for Instagram, Youtube, and Pinterest further expanding its content and reach beyond the blog. That growth has allowed Collective Bias' clients to generate organic engagement across all platforms where influencers and consumers connect.
Earlier this year, Collective Bias rolled out social content ads to help influencers significantly increase content views to a highly targeted audience using its proprietary shopper data set. To date, the company has delivered more than 2.6 billion impressions, generated more than 18 million organic social engagements, and produced an average click rate of four percent.
"We've brought more science to the art of influencer marketing campaigns. With tools like Influencer AccuRank, our product suite has expanded beyond blogging to include a robust data set and tools that manufacturers and retailers can rely on to meet the specific goals of their marketing initiatives," added Sussman.
About Collective Bias®
Collective Bias is the only influencer content marketing platform that connects brands and retailers to consumers through authentic influencer-generated content. We use data and technology insights to create entertaining, real-life stories that generate not just impressions, but engagement and increased sales for brands at specific retailers. Based in Bentonville, Arkansas with satellite offices in New York City, Chicago, Minneapolis, San Francisco, Cincinnati and London, Collective Bias has appeared on Forbes "Most Promising Companies" three years in a row and on the "Inc. 5000" list for the past two years.
Social Fabric® is Collective Bias' proprietary community of over 5,000 shopping-focused influencers with reach in excess of 60 million uniques. For more information, please visit Collectivebias.com or find us on Facebook and Twitter.
SOURCE Collective Bias