NEW YORK, Sept. 13, 2017 /PRNewswire/ -- Advertising technology innovator Collective today announced the release of its Multi-Platform Ad (MPA) management tool as part of its Visto™ Enterprise Advertising Hub. The new solution was created to add efficiency and speed to previously cumbersome campaign workflow processes, leveraging automation to alleviate the manual burden of ad trafficking and to eliminate repetitive tasks associated with managing budget and performance across multiple partners.
Using MPA, enterprises can select targeting parameters such as desired screen, format, audience, geography, etc. and then select multiple media buying platforms and screens to which the ad can be pushed directly from the Visto UI. During beta testing, Visto users experienced a 92 percent decrease in the time it takes to set up an ad buy. Beta testers using the non-Visto process, setting up an ad via five individual execution platforms, spent a total of 85 minutes to set up their media buy. By comparison, those using MPA in Visto required only 7 minutes to accomplish the same set up across the same five platforms.
Other benefits of MPA include:
Easy distribution or re-allocation of the budget or impression goal across partners
Automatic calculation of the budget or unit amount across partners based on the share of buy allocation, eliminating manual math and reducing the potential for human errors
Leverage streamlined targeting and administrative options including white/black lists and verification partners
View overall performance and spend across all platforms in one place
MPA is the latest feature to be added to the Visto platform, which simplifies the advertising workflow through the ability to access multiple media buying platforms (including DSPs, SSPs, exchanges, APIs and publisher-direct) in one UI. Visto then allows you to analyze, reallocate, and optimize performance with easy-to-use analytics that integrate ad serving, execution, creative and targeting across your multi-platform campaigns.
"At Collective, we are dedicated to simplifying digital advertising, bringing ease and transparency to what has become complex, confusing and often wasteful," said Kerry Bianchi, CEO of Collective. "We're excited to be first to market with a tool that brings immediate, tangible benefits directly to our clients, streamlining their workflow, increasing their productivity and ultimately helping them gain the maximum value from their ad spend."
About Collective Collective is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company's Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact www.collective.com.
Contact: Tess VandenDolder Clarity PR for Collective 646-934-6924