NEW YORK, Sept. 20 /PRNewswire/ -- Collective, a full service provider of audience-driven media and technology solutions for brand-conscious advertisers, data providers and publishers, has announced its expansion into the UK. The launch of the UK operation reflects Collective's aggressive growth strategy into the European market.
"With the significant growth of the UK online advertising market, especially within branding sector, there is a tremendous opportunity for Collective's value proposition. We have a solid track record of finding and delivering audiences online and the UK launch is a natural next step," said Joe Apprendi, CEO of Collective. "Our depth of audience data combined with our ability to create a brand-safe content environment ensures an extraordinary offering for UK advertisers and publishers."
Steve Filler, formerly of Unruly Media, has been appointed as managing director to lead the UK operation. While at Unruly Media he was the Commercial Director responsible for all global revenues. Prior to Unruly, Steve spent 3 years at Video Jug where he managed and delivered all global revenue streams. At Guardian Unlimited, Filler led a sales team of 20 and helped to deliver growth that outpaced the UK display market, leading its adoption and understanding of behavioral targeting solutions using Revenue Science (now AudienceScience).
"Collective's experience working with multiple data sources and modeling user behavior, combined with its ability to offer transparency, provides tremendous scale and audience insights," said Filler. "My aim is to create as much buzz and excitement around the Collective offering as the US has enjoyed since its launch in 2005."
Collective connects advertisers with consumers across its premium network of publishers. As a result, it delivers an unsurpassed combination of audience and inventory to clients. Working with more than 35 data partners, Collective's proprietary technology analyses, optimizes and targets 300 million behavioral attributes each day, providing advertisers with a 360 degree view of their audiences, enabling them to engage with consumers and deliver messages that respond to their needs.
Collective (http://uk.collective.com) is a full service provider of media and technology solutions for display advertising. We help advertisers, publishers and data providers identify and deliver online audiences. Our flagship products include Collective Network®, Collective Video®, Collective Direct™, and AMP®, the leading platform for targeting and managing online audiences. The company is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, and the UK.